Lenovo wants to buy blackberries: What can this bring?

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It is rumored that Lenovo will buy BlackBerry, the handset maker. That is the second time Lenovo executives have hinted at a possible takeover of Blackberries in the media since 2013, leading to a 10% per cent rise in BlackBerry shares. As the most powerful PC maker in the country, what would Lenovo do if it did buy a BlackBerry?

Brand Strategy: Intention to enter the high-end market

Although Lenovo has a firm foothold in the country and firmly occupies the position of the PC manufacturing industry hegemony, but as China's PC industry's hegemon, Lenovo will not be satisfied, in the context of the 2005 financial crisis, Lenovo bought IBM's global PC business at a cost of 1.25 billion of dollars, highlighting Lenovo's ambition to expand to the world. We all know that Lenovo is not easy to enter the high-end market in Europe and America, the biggest hurdle is the perception and acceptance of Lenovo by consumers in Europe and the US, as strong rivals such as Apple, Hewlett-Packard and Dell are still on the market, so it is not easy for Lenovo to enter these markets on its own.

In the face of such pressure and difficulties, the acquisition of European and American existing brands has become the best solution. In Europe and the United States, IBM and BlackBerry brands have been accepted by users, by way of acquisition, Lenovo can use existing brands to expand. IBM is an old American computer science and Technology enterprise, with hundreds of years of technology and market accumulation, its foundation is relatively thick. And BlackBerry is a Canadian brand, in the United States 911 events in the United States, the major communications system paralysis, the BlackBerry by virtue of the advanced concept of maintaining a communication status and the U.S. president used to receive information and send various orders, the BlackBerry became famous. The current BlackBerry handset shipments have reached 115 million units, by the consumer recognition, become the smartphone industry leader.

The Silent Overlord: the deployment of European and American market Strategy shows its ambition

In recent years, as the domestic PC industry hegemony Lenovo has not much of a big move, the industry's focus slowly shifted from Lenovo, Lenovo appears some quiet. But rumors of Lenovo's desire to buy the BlackBerry have left the industry with a renewed eye on Lenovo. Compared to the domestic market, the high-end business market in Europe and the United States more oil, occupy most of the domestic market share, Lenovo Natural also like from the European and American market to share a cup of soup. We know that Lenovo could use the BlackBerry and IBM's existing market base to expand, so how would Lenovo deploy the market strategy?

IBM's commercially available ThinkPad is popular among business people, and BlackBerry, once a leader in the smartphone market, has been favored by a broad range of business people, and Lenovo, if it buys blackberries, deploys the market for business computers and smartphones in Europe and the US. Coupled with Lenovo's own strong strength and foundation, the BlackBerry, which has become so desolate, may be a second spring, challenging Android and Apple's market position again. Although Lenovo itself also launched Android phones, but these products are positioned in the low-end market, with Lenovo's own brand of mobile phones, to enter the high-end market in Europe and America is not easy.

BlackBerry: Get more than a little

The BlackBerry, which appears to be on the wane, is likely to glow in the second spring because of Lenovo's takeover. The BlackBerry's share price rose 10% just because of rumours of Lenovo's desire to buy the BlackBerry. The BlackBerry market has been falling since the launch of Android and the iphone, which is similar to Nokia's. Nokia has been in the arms of Microsoft in the face of weakness, and there is a comeback, and if the BlackBerry can be protected by Lenovo, at least it can temporarily stop the current downward trend.

With Lenovo's power, BlackBerry can find its backers in the Chinese market, as never before. The authors speculate that BlackBerry will be able to rely on Lenovo's strength in the Chinese market to the lower end of the line, the two or three-line city as a major market, and in Europe and the United States, with Lenovo's early acquisitions of the IBM PC business, relying on the ThinkPad laptop and BlackBerry smartphone model higher end of the commercial market route. The BlackBerry will have the ability to compete with Android, so the BlackBerry gets more than just a little.

Written in the last

Although Lenovo's plans to buy blackberries have not been confirmed, but after all smoke, if this move succeeds, then the BlackBerry will glow the second spring, and Lenovo can also use the BlackBerry to further penetrate the high-end business market in Europe and the United States, with the ThinkPad, will be in Europe and the United States to form a business notebook plus smartphone strategic model, This is Lenovo's killer. All right, let's talk about it today. This article first a5,365 Health Network http://www.3651jk.com feeds, reproduced Please specify, thank you!