Lenovo wants to enter high-end mobile phone market: Can the cheap image be changed

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We know Lenovo has a foothold in the domestic PC market and established its dominance. As a hardware manufacturer, a firm foothold in the PC sector is bound to move into the smartphone industry, Lenovo. Lenovo has launched a series of smartphones, and the mobile phone business is doing a good job, but overall, Lenovo flagship of the low-end market, so consumers of Lenovo mobile phone impression is low-end and cheap. With the performance of Lenovo executives, we can learn that Lenovo has a plan to enter the high-end smartphone market, but can Lenovo's cheap impressions change?

Lenovo's mobile strategy review: The cheap image has been deeply rooted

Let's take a look at the market strategy for Lenovo Mobile. The current market of Lenovo mobile phones are made of domestic parts assembled, which also reduces the cost of Lenovo, so in reducing the price of mobile phones at the same time also left Lenovo a larger profit space. Because the import of mobile phone parts are often out of stock, so compared to the use of imported parts assembled from the mobile phone, Lenovo mobile phone almost no shortage of goods and the situation, this is Lenovo mobile phone compared to foreign brands the biggest advantage.

The use of Low-cost domestic parts, although Lenovo to reduce production costs, but also let Lenovo mobile in performance and appearance can not compete with foreign brands, plus Lenovo flagship two or three-line city market, let Lenovo give people a kind of cheap feeling, in the minds of consumers Lenovo mobile phone obviously and Apple Samsung and other high-end brands are not a grade, Even several orders of magnitude. Similarly, if Lenovo launches a product that is comparable in quality, appearance and price to Apple Samsung, it will be hard for high-end products to be favored by consumers because of brand bottlenecks, and consumers would rather choose Apple and Samsung.

Therefore, Lenovo wants to enter the high-end market, it must solve the problem of cheap brand. The same problem has been seen in Huawei's handsets, which has also launched a high-end smartphone priced at 4000, but its market performance can only be described as bleak, with little market for Huawei's handsets, if not with operators. To solve the problem of cheap brand, there are two paths in the eyes of Lenovo: The first is to set up brand new brands, to the brand of high-end market, and the second is to work with operators to launch contract machines to obtain high-end market.

Want to build think brand Phone: Will this affect the ThinkPad?

Lenovo's foray into high-end smartphones is already well known in the industry, and the industry has been a source of Lenovo's desire to buy blackberries for better layout and high-end markets in Europe and the US. According to current reports, Lenovo wants to launch a smart phone with think brand to lead the high-end market, so we can not imagine the Lenovo from the IBM acquisition of the ThinkPad brand, but the introduction of think Brand smartphone will bring some impact on the ThinkPad brand notebook?

Let's look at the ThinkPad brand first. The ThinkPad is a high-end business notebook brand built by IBM, which was later acquired by Lenovo from IBM. From a consumer point of view, the ThinkPad's brand value is no less than Apple's MacBook, are high-end brands, after being bought by Lenovo, the ThinkPad is still the same as the original high-end business notebook market, But ThinkPad is now Lenovo's only one can get a shot of high-end brands.

The maintenance of the brand value is inseparable from the quality of the product and the market operation of the manufacturer, if Lenovo wants to build a think brand of high-end smart machines, then the use of ThinkPad brand value will be able to make Lenovo's smartphone quickly have a higher brand value, which for Lenovo into high-end smart phone paved the way, But this also means that Lenovo to maintain the high value of think brand, we must do a good product quality and performance, otherwise it will bring more adverse effects. For example, if Lenovo screws up think-brand handsets, consumers are bound to assume that the brand is not a high-end brand, but also to the ThinkPad's brand value.

Written in the last

For a brand that has been recognized by consumers and not too valuable, it is not easy to change the positioning of the market. It would be a better idea to replace a brand or use an existing brand to launch a new product, and Lenovo's desire to use the ThinkPad brand to launch think-branded handsets is a good thing, but it also means Lenovo is about to assume the risk of a series of bad effects on the ThinkPad caused by the weak handset market. , the most important of which is that ThinkPad's brand value and image will be reduced. OK, today and you chat to this, this article first a5,365 Health Network http://www.3651jk.com feeds, reproduced Please specify, thank you!