Lenovo Weijianglei: Personalized demand for creators to face the opportunity

Lenovo China CMO Weijianglei

Some people may be unfamiliar with the group, but they must have heard of the long tail theory. The author of the Long Tail theory has just published his personal new book, "The Creator: the Industrial Revolution". Today, the wave of creation from Europe and the United States has come to China, and set off a wave of China's hot passenger.

China's well-known media Sohu has opened the "geek laboratory" activities, according to the column host Zhao Ziwen introduced, geeks will be exposed to a lot of fun products, including from the creation of fresh products. For example, domestic creators of the smart wallet, can be pushed through the phone to remind the wallet owner in time, this is a great help for wallet anti-theft.

Lenovo Group China CMO Weijianglei that the creation of a customer is a wave sweeping the world, whether Europe, America or China, can not be denied that the United States to create a better environment than China, such as foreign 3D printing technology and other new technologies and corresponding equipment development than China better. However, China's creators are also facing a very good opportunity for development, but also the creation of domestic creative products are endless.

The activity of the creators is related to the maturity of the whole industry chain. Anderson says, "Create a customer" business needs of technical support, industry support, social environment and other necessary conditions have been completed, the United States, Japan, China and other countries have formed a complete ability to undertake "digital DIY" samples or models, so that the transformation into a certain scale production of mature manufacturing capacity.

Weijianglei said that electronic products, especially mobile phones entered the category of FMCG products, now the user began to put forward more personalized, individual needs. This is an opportunity for the creators or businesses, similar to the creation of a good idea to create a product concept, Lenovo will be through close contact with consumers to the user's needs reflected in the product, which is actually a customer behavior.