Lenovo Yang: Smart-machine competition is only just beginning overseas is the key

Lenovo Yang Wen/Rui just one-season smartphone sales of 12.6 million units, this is Lenovo Group produced yesterday's financial statements. Despite being the world's top four, Lenovo chairman Yang Yang told Sohu it that because China's smart-machine sales are too high in the global smartphone market, overseas markets are the key and smartphones have only just begun. Read Lenovo Speed: 3 years mobile phone VS 23 pc Perhaps, it doesn't make sense to look at 12.6 million alone, but put it on Lenovo's timeline, which may explain some of the problems: In 1990, Lenovo launched Lenovo computers to produce and supply Lenovo-branded PCs, 23 years later Lenovo computer sales reached 14.2 million units, Lenovo launched smartphone phone,3 years later Lenovo smartphone sales reached 12.6 million units. Lenovo's PC took 3 years to reach its 23 sales. But we also have to recognise the problem that smartphone volume and PCs are not a measure of magnitude, and one of the most obvious examples is that while sales are close to each other, revenues from Midh (including mobile phones and tablets) occupy only about 15% of the group's share. This is actually a hint to Lenovo: After the scale of the layout, how to do high end is an urgent task, because high-end means high revenue and high profits. This is Lenovo's rival-Apple Samsung's forte, Lenovo to compete with Apple Samsung, it must be rooted in the market, and the market for Lenovo is also a new journey. Interpreting Lenovo Strategy: Overseas is the key to future competition in the opinion of Yang, Lenovo smartphone also needs to break through in two aspects, one is the quantity breakthrough, this mainly comes from in addition to China's emerging market and mature market development, the other is a qualitative breakthrough, good boutique mobile phone. Yang's judgment is based on the fact that China's smartphone sales account for around 35% of global smartphones, or even a whopping 39%, in the future, emerging markets will show explosive growth, which will become a key market for smartphone shipments. As for the European and American markets, Lenovo has been slow to enter, one of its concerns is patent barriers. Lenovo Group president Liu June in the dialogue with the Sohu it stressed that Lenovo has been the accumulation of patents as an important direction, in addition to the acquisition to obtain more patents. Along with a series of sea speed behind, is Lenovo high-end product line of rapid follow-up. Lenovo Group China CMO Weijianglei to Sohu it revealed that the vibe series of mobile phones in the second new product will be listed in December, Lenovo will adhere to the previous principles, the introduction of a large number of innovation, the rapid introduction of new products in the peer, and do not do futures business.