Editor's note: A few days ago, Lenovo Holdings chairman Liu Da, in the mind of the public Express mobile Internet arrival, broke a lot of traditional experience knowledge, frankly said: "We are not understand." At the same time, I really named carving ye, white Raven, fellow uncles and other advice on how to use the mobile Internet also marketing willow old agriculture Project "Willow Peach". The following is the carving ye gave his own exercise plate.
Thanks for inviting. Thanks to Willow old Sham.
If I come to the Liu Dao, the first thing, but also the most important thing is to attach the Liu Dao individual name: "Chuan Zhi Tao."
Because according to the localization theory, people's mind, usually has a "double male pattern". We are accustomed to a already very good guy to find a reference, so there is a gome will have a Su ning, have a TAM have to have a Leslie, there are Coca-Cola Pepsi, Ghosts blows have tomb-robbing notes, there are Wu Evil has Zhang Spirit ...
Then we all know that in recent years in the agricultural fruit industry, the most dazzling is undoubtedly Kingkian "Chu Orange", and can be compared with the Chu Orange to become a double male, and only "Chuan Zhi Tao."
There must be some impatient guy will ask, "Orange Liu Dao not enough to do double male?" Why bother renaming it?
This involves the "source of the text" I talked about earlier.
First of all, the fruit is not an "infinite improvement" products, although I must admit that the CHU Orange is really malicious delicious, now think of it all swallow saliva, but swallow saliva also to say, fruit after all unlike technology products, no way through technological innovation to achieve the product on the sharp lead peers, As if the iphone had completely suppressed the Android camp in the previous two years (this fruit is not the fruit). Liu Dao again outstanding, but still a kiwi, food, after eating, pull out the same.
Then, let's recall. In fact, Orange 2010 began to sell in the market, and the real, for the big well-known key point, is more than a year ago, was dug out the "inspirational orange" emotional positioning.
Suddenly, the detonation is popular. Kingkian most of the ups and downs of the experience, and even twilight as, have become the best of the inspiration Orange footnotes and endorsement. Countless people are encouraged by this, it is said that there are a group of life confused little guy, specifically run to Yunnan Ailao must face to see Chu old, get elderly annoying.
"Inspirational", give people the power of life, and then big wronged you and Kingkian Bibi, immediately feel nothing? This is the power to touch the heart, the emotional code.
Back to Liu Dao, the best emotional support behind this thing, is Liu himself.
Liulo as a generation of Chinese entrepreneurs, the Godfather, only to create a huge business empire. Led Lenovo out of the country, the acquisition of IBM PC business and so on, all let everyone for the admiration of pride, we Chinese enterprises can!
And his more than 20 years of sharing a variety of business experience methodology, but also to countless entrepreneurs to benefit from infinity. The team, the strategy, with the troops, turn the Big Bend, into the mold ... Just take a simple "forte", my own company is doing it, it's really useful. From this point of view, we do business of the guys, should be addressed to Liu old teacher.
Originally in Chinese culture, Peach is full of the world's meaning. The domestic recognition has this "The Godfather" qualifications, only the Liu is not Zhang three people, but the willow old name is too suitable ... Besides, two of them didn't do farming, right?
A person's life struggle, to the time will always have their own martial arts pass down, or you see the South China Sea crocodile God, why perseverance must accept Duan reputation as apprentice? And Mr Liu's lifelong relish, I am afraid, must include the "bring out a disciple-yang" this matter?
The entrepreneurial spirit of "pay fire" is the "Chuan Zhi tao" emotional positioning, the source of text.
Therefore, in the Chu Orange, Liu Dao deep, is "inspirational" and "Chuan Zhi." The two old entrepreneurs have spent decades of frost and pride. There is no "pan Apple" what happened (sorry, no source of text, there is no vitality), even if carving ye I work hard tomorrow, a garden "carved durian" out, in addition to the peculiar, the connotation can not be compared.
Determined the "Chuan Zhi Tao" This positioning, the level of the operation can be unrestrained. For example, to learn from the previous days of the hot Internet Ice bucket challenge, that is similar level of people playing with each other, we can be serious, top-down. Liu Lao can give Yang and the same class entrepreneur (if can give me a box is too good), and then pass the first level, other entrepreneurs can buy their own successors, pay fire continuously, generation by year.
Well, I now ask, is reading this text you, do not want your company boss, send you a box of willow Peach? Because you understand that this box of Liu Dao is not a peach, but a promise. Is your eldest brother to your high hopes, implies that you have to work harder to undertake this kind of pay fire of the light flavor.
What if you're the Boss? More to buy a few boxes, in case you have three-bell company small partners, but only bought two boxes ... To whom? "Two peach kill three" idiom have you ever heard of it? You lose a lot if you buy less!
There is the source of text, in the dissemination of natural strength.
By the way, I've been working on an apprentice, and I'm going to give them a box and speak to them, Liulo the hardships and hardships, determined to move forward, and you can feel the generation of Enterprise Godfather life unyielding ambition, the old age, cavity industrial country hot enthusiasm-then, you also want to take such a "baton", vim , head to the road.