Lenovo's logic of "Le Yun"

"Le Yun" is Lenovo's new personal cloud service name, rather "cliché", in Lenovo's new mobile interconnection strategy, the trump card is also the cloud.

Can not say completely unexpected, in the previous interview of Yang, Liu June and other Lenovo high-level, "cloud" is the highest rate of mention of a word. There are still http://www.aliyun.com/zixun/aggregation/32834.html "> Insiders think Lenovo does not rely on cloud computing, after all, Lenovo is proud of the channel and supply chain, and cloud computing seems to be a high technical threshold."

But the birth of "Le Yun" is not simply because Apple has a icloud, is not catch up with the current trend. Lenovo set up the Midh (mobile interconnection and digital family business group) in January this year, the strategic position and the PC business group is equally important. Liu and Yang have placed great expectations on Liu June, Willow even in the retiring ceremony also did not forget to confess June, "Lenovo has so much cash, not afraid of you spend." ”

Strictly speaking, "Le Yun" is the Association of Mobile Interconnection Strategy correction. First generation music phone alone, Lenovo's starting point is from the hardware over the iphone, so as to create a star machine. This train of thought terminates in the establishment of MIDH. Liu June, a PC maker, knows what the product line means for an electronics consumer, especially in an increasingly plump environment of Apple's App store.

Based on the understanding of the Chinese market, Lenovo needs to change. Yang always said that now is not the era of Wintel, Lenovo has more technology options, and users are more picky, they need more diversified products. "A product can't beat them, but what if it's an army?" ”

So, don't simply think it's the iphone, the pad for the ipad, and the future of the music TV on ITV, which is just an extension of the battlefield, and Lenovo hopes to compete with Apple for an understanding of mobile interconnection and the Chinese market. Because of this, "Le Yun" is so important. Because without it, each product is still a bunch of isolated points, how to fight?

Along this line of thought, "Le Yun" will have a personal information management, interconnection, social three types of services. This is a progressive concept, the first solution to the current standard information storage function, also basically have the appearance of the cloud. The second step is interconnection, which requires the successful implementation of multiple product strategy, because only a sufficient number of terminals, interconnection and interoperability makes sense. Social networking is an important part of value-added services, the road is built, it is not difficult to run any cars.

Not that this business model is more advanced, many manufacturers have the same path, but Lenovo's interconnection is almost seamless worldwide. PCs already have a 13.7% global share, smartphones also have 1 million sales per month, tablets, supercomputers and TVs! No surprise, Lenovo's "army" will quickly reach a terrible level of magnitude.

With so many exports, Lenovo's business model can be successfully pushed forward. In the final analysis, the biggest difference between mobile internet and PC era is to continue to operate users, this is not the channel and supply chain can solve the problem, it can be large to an industrial chain. Liu June once told me that he preferred the Amazon Kindle Fire model, "should be bundled, the terminal is no longer a simple terminal." ”

But this is not easy, "Le Yun" just solve the problem of convenience and ease of use, which makes Lenovo and Apple to challenge the qualification. And this is just the most superficial user experience, and for Lenovo, this discrepancy is clearly not enough.

(Responsible editor: The good of the Legacy)