Lenovo's magical factory is quite a concern, quietly online fm365.com domain name

March 3 News, the April 1 will be officially operated by Lenovo subsidiary of The Magic Factory, is now quite a concern.
It is understood that the magic factory in recent days quietly online fm365.com domain name website, this site is the Magic workshop of the official Electric website, has been on-line two products. At the MWC site, the Marvel Workshop CEO Chen Xudong was interviewed to elaborate on the future business and operational strategy of the Magic Workshop.
 
Layout: April with smart home products opening
 
Fm365.com shows that the Magic Workshop site will provide smart home, smartphones and other products to buy. Currently on line two products are intelligent air purifier luftmed and intelligent Router Newifi, the former and German manufacturers luftmed cooperation of two products, the latter is the product of cooperation with Baidu. In the interview, Chen Xudong also revealed that the smart speakers and similar nest intelligent controllers are interested. If there is no accident, the Magic Workshop will be officially unveiled at the end of March, at the beginning of April, at the same time a variety of products, and in addition to the site has been sold on the purifier and router products, Chen Xudong team is very likely to launch its own developed smart speakers and intelligent controller.
 
Chen Xudong says Lenovo has had a decade of Internet dreams, which refers to the fm365.com Web site. It is reported that as early as in 2000, Lenovo launched the domain name, when Lenovo wanted to make its education, entertainment portal, but in less than a year to declare failure. Industry insiders believe that this new domain name, also has a certain dream meaning, and the Magic Workshop to smart home products as the opening, and with open posture and other manufacturers to cooperate, there are early ecological chain imperfect reasons exist.
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Chen Xudong said that in the next year or two, The Magic Factory will focus on two business, one is mobile interconnection business, including mobile phone software and service applications, such as independent Rom, le store, such as Lenovo Independent applications, and the second is the Internet business, including smart home and wearable products. And as the carrier of the above product sales, fm365.com will undoubtedly help the Magic workshop to complete a closed loop.
 
What is the advantage of the Magic Workshop
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Over the years, Lenovo has never given up on internet business. In January this year, Lenovo released news that it would be split from April 1 into four business groups, namely, PC business Group, mobile Business Group, Enterprise class business group and cloud services business Group four parts. Such frequent structural adjustment also means Lenovo desperately needs to find new business support for the next 10 years and a transformation in the era of mobile internet.
 
Therefore, the establishment of the Magic Factory Independent company, in operation can be more flexible, rapid adaptationThe trend should be mobile internet. Companies rely on Lenovo strong supply chain and sales channels, can be very good to ensure that products from research and development, open mold, manufacturing links, and rely on its own sales channels, to attract more products to join in.
 
However, products and services are essential to building a strong intellectual biosphere. How to provide users with a good experience, and whether they can attract more manufacturers to join, is the Miracle factory is facing two major problems.
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Product positioning and ownership structure
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for future mobile phone products, Chen Xudong said that the Magic Factory mobile phone will be the heavy users of mobile phones, "These user groups are often more mobile phone requirements, so the performance and functional experience to achieve the ultimate", Chen Xudong said that at present, domestic handset manufacturers are in the middle and high-end transfer from the low-end, magic Workshop mobile phones will be positioned in the high-end, initially there is no sales target, is only the preparation stage.
 
In the area of IoT, Chen Xudong says the Magic Workshop focuses on smart homes and wearable equipment. Chen Xudong said that with the advent of Apple Watch, the area of wearable equipment will be hot, there will certainly be bubbles, but the prospects are unlimited. such as air purifiers and other product areas, because the industry is not very mature, so the future development prospects will be more optimistic. For these smart devices, Chen Xudong said, smart home products to become a "fool" some, to achieve easy to use, to help users find just need, and is fully automated connection, so that users can accept. The magical factory's smart equipment still needs two years to run, and it is difficult to form a climate in the early stages.
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About the ownership structure of the Magic Factory, Chen Xudong revealed that Lenovo group now accounts for 70% of the shares, entrepreneurial team accounted for 15%, group management accounted for 15%, the future does not exclude further dilution group shares to absorb investment.
 
Internet thinking and summarizing
 
from the current point of view, Magic Workshop and millet ideas similar to the early focus on users, relying on the internet to meet the needs of users. Chen Xudong said that the Magic factory in the initial operation, not in a hurry to expand the user, but focus on providing users with good service. From another point of view, the Magic Workshop or will also create their own fans circle, this is some of the Internet play, but also to obtain user value.
 
In general, the opening strategy of the Magic Workshop is worth affirming. But if you want to occupy a place in the future of mobile Internet, there are still many ways to go in the Magic Factory. How to do a good job, while relying on large data to provide personalized cloud services is the key to success or failure of the future Magic Workshop.