Leonardo da Vinci was accused of importing samples of domestic counterfeiting fraud concealed evidence difficult

This reporter Zhang Hanyu shanghai Leonardo da Vinci Household Co., Ltd. (hereinafter referred to as "Leonardo da Vinci") involved in a fake incident is the tip of the domestic company counterfeit foreign cards. "In order to cater to consumer worship consumer psychology, this kind of brand forgery case is not uncommon in China, and the technique is various."　　"Liu Xiaogo, a famous brand strategy expert at one of the country's leading advisory bodies, told Huaxia Times. In fact, the "domestic counterfeit foreign brand" and fell in front of the media companies are not the Da Vinci family.　　2002, "Danish brand" incense Wu Shi was exposed from a small place named Lucun in Dongguan, then in 2006, the so-called "German classic" Xinoudian floor was revealed that its German headquarters did not exist. But after the publicity, the "understatement" of the punishment of the efforts to make counterfeiters are fearless.　　The profits are high, the cost is small, the counterfeit foreign card has become the discriminating sale. Questioning the tide "I do not know what the furniture in da Vinci's shop is true, I now feel that everything in the store is fake." "July 11," Liu Tao told reporters at the Shanghai flagship store in Da Vinci's West Yanan Road.　　Earlier, he bought up to 2 million yuan in Da Vinci's so-called "luxury furniture", and then has been constantly repair.　　July 10, CCTV exposure da Vinci is "domestic foreign brand", commissioned by the Dongguan Foundry factory value of 30,000 yuan of double, and then exported to Italy through Shenzhen, and then back to the country from Italy, the value of the price will soar 10 times times to sell to 300,000 yuan. In the past, Leonardo da Vinci has always been the domestic top-end of the home brand to be famous for the high price. According to public information, in 2000, Pandoni and Zhong Xiuhua, a Singaporean passport holder, came to China to set up the Da Vinci Home Limited with a registered capital of 108 million yuan.　　At present, Leonardo da Vinci in the domestic sales outlets covering Beijing, Shanghai, Guangzhou, Hangzhou and other 8 major cities. "I bought a hundreds of thousands of-yuan bed, the result of sleep less than a year several faults, called Da Vinci's people to repair, to procrastinate and wait one months before the door."　　Liu Tao told reporters. Coincidentally, July 12, Bai Bai told our correspondent: "I spent 110,000 yuan in da Vinci bought a tea table, when the salesman told me that the material is solid wood stitching, and is actually the epidermis of the solid wood paste, which is not solid wood!"　　"Leonardo da Vinci Shanghai flagship store service personnel responded that this is because sales staff sales of" language error ", the coffee table itself is not solid wood. "A set of furniture to hundreds of thousands of, sell such an expensive brand, is not the sales staff trained?"　　He was very dismissive of Leonardo's explanation. Reporters in the store to see a sales agreement, the agreement has no furniture brand, material ingredients to make any mark.　　And a lot of furniture commodity logo also has a trick, such as a tea table used to mark the materials as "wood", but what is the specific wood is unknown.　　Some people questioned why many of the furniture did not have a brand name, the da Vinci Market said, that is because many Italian manufacturers are not strong brand awareness. JuneLaw firm Shanghai Branch lawyer Mei Jing told reporters: "Leonardo da Vinci did not indicate the material on the label to help them avoid many legal risks, many consumers think that expensive prices represent quality, and Leonardo da Vinci apparently also happy to see it." Despite the verbal commitment of sales staff are solid wood furniture, but because of the lack of documentary evidence, consumers can not be on the side of the purchase while recording, so now the claim to face the problem of proof.　　"The origin of the birth certificate in the day of the CCTV exposure," Leonardo da Vinci on its official website issued a notice insisted that Leonardo da Vinci in the domestic sales of Italian brand furniture are produced in Italy and imported to the domestic. However, in the July 13 Beijing press conference, Leonardo da Vinci's general manager Panjong was questioned by consumers after the "tears ran" away, the scene several times chaotic.　　On the CCTV's exposure, Leonardo da Vinci did not make any reasonable explanation, and the presence of "cheering" more than 10 Italian brand supplier representatives were also questioned the authenticity of their identity. "Leonardo da Vinci is going to give us the certificate of origin of the furniture, otherwise why should we believe it?" Original import will certainly have a certificate of origin.　　Wu Xiu told this reporter, the previous week, she had just 400,000 yuan in the price of Leonardo da Vinci bought a sofa.　　Leonardo da Vinci promised to Wu Xiu that the certificate of origin would be sent to him in a day, but "no one in Da Vinci has ever contacted me." "Leonardo da Vinci can not get the certificate of origin, also refused to return, today I went to their shop, found that they are moving a lot of furniture away, I really afraid they left."　　Wu Xiu told reporters.　　A person who does not want to be named, told the reporter, The da Vinci Company will be furniture from Shenzhen port, shipped to Italy, and then shipped back from Italy to Shanghai, to obtain the full set of legal formalities of customs is no problem. "When inspecting imported goods, the customs will only check the documents and examine the type, quantity and price of the goods." and inspection and Quarantine department in the furniture items for inspection, generally just do a simple pressure test, as to whether Italy imported is difficult to find out. In this respect, Leonardo da Vinci can not let the outside world see any flaw.　　said the person. However, the declaration told reporters that even if there is a certificate of origin, the general consumer is difficult to distinguish is not 100% original imports.　　For example, Da Vinci imported a small part of the real goods in Italy, and obtain the certificate of origin, and then commissioned in the domestic Dongguan factory in accordance with these imported furniture imitation, in order to weeding, consumers and how to identify it?　　According to the relevant information disclosed that more than 20 Italian furniture manufacturers have reflected that Leonardo da Vinci purchase each style only one sample, after the same product will appear in the Chinese market. In the investigation, the reporter found that the Poltrona Frau, Cappellini and Cassina, the three largest Italian brands in the Da Vinci store, claimed never to have reached any agency agreement with Leonardo. Poltrona Frau, director of a direct shop in Beijing, told, the brand in mainland China and Taiwan has not authorized any agents, has always been direct sales.　　The brand will soon be issued to Da Vinci negotiations culvert. And Panjong has now admitted to the outside world, the Hollywood brand furniture is partly produced by the domestic foundry.　　At the same time, she also admitted that with the Dongguan factory-Dongguan Changfeng Furniture Co., Ltd. does business, but it did not further on the business cooperation between the content of more detailed explanation. Leonardo da Vinci's "hotbed" "domestic companies gold-plated foreign brand phenomenon is too much, but some convergence point, while others are extremely naked, publicity themselves are overseas brands, in fact it is only a shell company registered overseas." "Liu Xiaogo said," from the previous cases, domestic companies through the foreign brand packaging can be profiteering, but was exposed after the punishment is not serious, large profits, small risk, counterfeiters naturally feel that the sale of the deal. "2002 CCTV 3 15 party, at that time," the famous International audio brand "incense Wu Shi was the focus of exposure-known from Denmark, it is actually from the hands of Shenzhen Zhong Yang Co., Ltd.　　Like Leonardo da Vinci, it was put on a ship to the high seas to turn back, became "with 70 years of history, with a symbol of the Kingdom of Denmark's highest brand awards of the Royal Copenhagen logo brand."　　But after the exposure, the Shenzhen Trade and Industry bureau in violation of the "anti-unfair competition law" in the "improper competition for goods misleading false propaganda" ordered the company to stop the false propaganda, eliminate the impact, and fined 200,000 yuan.　　At that time, consumers in accordance with the "Consumer Rights and Interests Protection Act," the demand for a refund of the claim of Shannon did not get the court support, then Beijing Chaoyang District People's Court that the media reports and consumers themselves to the brand judgment can not constitute the conditions of fraud, rejected the consumer double compensation litigation request. In Shenzhen city trade and Industry Bureau after the punishment, the end of 2002, the brand in Shenzhen, Beijing, Changsha, Zhongshan, Lanzhou, Dalian, Suzhou and other large and medium-sized cities reopened 31 stores. As a manufacturer of Shenzhen Yang Company then the company name changed to "San Sogop", after a facelift continue to go.　　The reporter found that, until now, the Shannon still advertised himself as "the Kingdom of Denmark legal registered trademark", claiming that he entered the mainland in 1996 ... The same was true of the Xinoudian floor.　　The 2006 3 15 party was exposed by CCTV, claiming to be a German enterprise Xinoudian is only an ordinary Beijing brand, after all the "Hundred Years of History", "Global Factory", "German headquarters" are fabricated.　　Since then, Beijing Industry and Commerce Bureau Fengtai branch of the European code fine 7.47 million yuan, and consumer prosecution xinoudian demand double compensation but rarely win, the difficulty is that consumers can not go to Europe to obtain evidence, and the court of CCTV and other media information will not be adopted. Beijing Jin Cheng with tatsu law firm Shanghai Branch Lawyer Zhou to our correspondent, according to the "Consumer Rights and Interests Protection Act" provisions, if the merchant to provide goods fraud, consumers have the right to demand a refund. But from the pastTwo cases, consumer activism is not easy. According to CCTV reports, Dongguan Changfeng Company and Leonardo da Vinci's annual turnover of 50 million yuan, if the report of a piece of furniture, 10 times times the value of the calculation, which means that Leonardo da Vinci at least monopoly to consumers more than 500 million yuan of furniture, if the burden of double compensation, Leonardo da Vinci will face more than 1 billion yuan to pay,　　The company's registered capital is only 108 million yuan. "Leonardo da Vinci's fraud is very covert, the logo is ambiguous, so you can not find a breakthrough in the material." At the same time, Leonardo claimed Italian imports, but it does have a process of import and export. Whether this can be identified as fraud, still face the problem of proof.　　"Zhou said. and Mei Jing that, since Leonardo da Vinci's trademark on the Origin is Italy, and by the domestic processing and import is clearly contrary to the commitment.　　But beyond that, Leonardo was hard pressed to catch other "handles".　　At present, in the face of the customer's surging demand for returns, Leonardo da Vinci said, did not receive the headquarters request to accept returns notice. (should be asked by the interviewer, the text of the customers are aliases)