Less people, more skillful, more users

Absrtact: I believe you are not unfamiliar with the two applications of the business card almighty King and the scan almighty King, but they are not familiar with the term of the combination. Many users only know our products and do not know about our company. Because I hardly participate in any activities, but also very

I believe you are not unfamiliar with the two applications of "business card almighty King" and "scan the almighty King", but they are not familiar with the term "combination".

"Many users only know our products and do not know about our company." Because I almost do not participate in any activity, also rarely do promotion, just concentrate on making products. ”

On the last day of MWC, I made an exclusive interview with the CEO town of Shanghai Hopewell Information Technology Development Co., Ltd.

CNN's report on the MWC at the scene of the Almighty King

AR and "Business card"

At present, the combination of science and technology has three pillars of products: Business Card almighty Wang (Camcard), scanning the almighty King (Camscanner) and the translation of the Almighty King (Camdictionary), the focus of the MWC on the introduction of the card is the almighty King of an update--in the card almighty King added a " Business Card "(AR) function.

The name "AR and the business card" has a history: the word ' hop ' is separated from top to bottom, the upper part is like a ' a ', the lower part of the ' mouth ' writes the grass as a ' R ', so the ' business card ' translates into ' AR '. ”

I experienced a "business card", its core function is to centrally manage business cards, the results of business card scanning automatically archived, and can add tags. The so-called tagging, both refers to the user can be in their own Electronic Business card file to raise information, the information will be real-time feedback to others. Users can integrate information such as company situation, personal information and product update into their business cards, which is very convenient.

New Town told me that "business card" is only the first edition, currently only support text and pictures. The next goal is to integrate pictures, sounds, videos, and three-dimensional (3D models). Although the need to deal with a large number of data, but the town of new but said that the use of business cards does not affect the product experience speed, "we can basically do within one second of the identification, card recognition rate reached 100%." ”

Less people, more skillful, more users

"Technology is our core competency, and core technology is not the same as other peers." I've been doing this since 95, and it's been 88 years now. "The new Town of the Chinese Academy of Sciences is very confident of its own technology," he said.

At present, there are about 120 employees in the combined information, and nearly 80% of them are technicians. He gave me an example: "There is an overseas company, only one product, the number of employees reached more than 300 people." And we make more products than they do, and the number is less than half of them. ”

Two or three products, 100 people out of town, the pressure on the new shoulders is quite large.

"We are more focused and technically have our own characteristics," he said. So I can say that we are the best in this field. ”

Zhen Li Xin told me that on the third day of the MWC exhibition, the vice chairman of GSMA came in person and praised the business card almighty Wang and showed that he was a loyal user. He told me that he had downloaded a lot of similar software, and only kept us. ”

It is understood that the current business card King of the total number of users of the conservative estimate reached 30 million, and scan the almighty Wang is 40 million, two product user overlap rate is not high. The number of domestic users accounted for around 30% of the world's users.

"These are just conservative estimates, and the actual data is definitely greater than this estimate." "Why there is a" conservative estimate ", the new interpretation of the town is" no time. " In view of the shortage of staff, everyone has his own task, he felt that there is no need to interrupt their progress, to the provisional statistical data.

"1 million users and 100 million users are actually the same. Because for me, 1 million users have enough, I have to work harder to do things well, even if there are 100 million users, I still want to do these things well. So I do not care about the number of users in the end to how much, in short, to do their own things well. ”

"Nothing to do, not a penny to spend."

MWC these days, the new town is very busy, because visitors are in a stream. "There are mainly so many visitors: no one has ever seen the old users, they very much hope to come to exchange, and then came to seek cooperation, then the media, a total of four or five media outlets, both at home and abroad." ”

For so many visitors, the new town said he actually "did nothing, not a penny spent." The combination of information is rarely promoted, and I, as a media person, do rarely see their movement. According to him, spending money on advertising to buy traffic is "immoral", which is their bottom line.

At present, the scanning Wang series has released some functions of the API, in which the document scanning processing function of the public API has been published. For a start-up, in the first few years of the creation of a relatively complete product line is a very rare thing, each product can have a fixed user base is also rare. In addition, as a domestic technology companies, the pressure is actually very complex, such as the cliché of the phenomenon of Shanzhai.

"Will be the cottage that is sure, but we are confident that we can do well." We do is a very serious product, not for entertainment, so users will be very serious when using it, will be thousands of select. I believe that if the customer has a comparison, we are not afraid. ”

The financial situation is also more optimistic. "We've been earning money. He disclosed that they had once raised funds in 2010, and that the money was kept confidential, but that it was "not a penny moved". At that time, his team had only nine people.

Future

Asked about the future planning, the new town gave me three directions: improve the recognition speed, enhance the server computing power, reduce user download and upload burden; third, enrich the product properties, add more attachments.

In addition to the three major directions above, the town of new revealed that there is a dark line is in progress. "For this dark line, it can only be revealed that it is ' technology-driven ', and Social TV." He admits that the technical conditions are already in place, but they are not related to product development. "We currently do not have the ability to control multiple product lines. ”

Now in the town standing in front of the "Two Mountains", one is the shortage of manpower, the other is the lack of promotion. He also made clear that the next phase will increase the promotion and product development efforts.

In fact, at first glance "Business card" function, it is not difficult to think of its connotation of social properties. As a business tool, once accumulated a certain number of users, resulting in stickiness, coupled with the "business card" brought by a large number of data, the combination of information from the construction of a mature business social network is only one step away, the rest is just how to step up the problem.

"A lot of people are suggesting that we do it socially, and we've had this idea, but it hasn't started," he said. Because a lot of big companies are doing it, and if they can't do it, why do you believe we can do it? The new town says he has been thinking about this issue since the end of 09, nearly four years ago.

"When it comes to user problems, we are always very cautious. We're still talking about socializing. ”