Less than 200 million of China Mobile's Internet users enter the era of subdivision

BEIJING, November 23, the Mobile Internet Research Alliance (AMIR) in Beijing issued the first annual research report. The report pointed out that China Mobile internet users in fact less than 200 million, rather than through the "mobile Internet" caliber of the statistics of 388 million.

Amir that the concept of "mobile internet" and "mobile netizens" have not been able to accurately understand and scale the real nature of the current mobile Internet, smart mobile terminals (smartphones and tablets) and app apps are the most significant elements of the current mobile internet. Therefore, there are some differences between the two concepts of "mobile netizens" and "mobile internet users". The exact size of China Mobile's internet users should be based on the number of intelligent mobile terminals, so, strictly speaking, given the user overlap effect of smartphones and tablets, China Mobile's internet users are actually less than 200 million, rather than 380 million of previous CNNIC statistics.

In addition, Amir's report points out that the digital divide between China Mobile's internet is still there: 10% of Android phone users have a variety of Internet tools other than smartphones, and 12% of Android mobile phones have only one Internet tool. Among them, high-priced smartphones (more than 3000 yuan) owners have a wide range of Internet equipment, the proportion of more than one times more than the average, and village users have only a mobile phone access to a tool in the proportion of the average nearly one times higher.

Dim Sum coo Huang Zhuang believes that the rapid spread of China Mobile internet in the 2012 has led to an equalization of opportunities for users to have access to smartphones. However, the differentiation and difference of China Mobile Internet are more and more embodied in the user's use mode, application experience, aesthetic orientation and value concept.

Huang Zhuang believes that subdivision is more valuable and differentiation is an opportunity. Emphasizing the difference and differentiation of mobile Internet, it is not only conducive to the sustainable development of mobile Internet itself, but also to refine and clarify the transmission value of China Mobile Internet, so as to attract more attention of the industry and accelerate the commercial value of mobile internet industry. (Beijing, the IT channel)