Let big stars give SNS website free endorsement

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Overview of domestic SNS Web site Pull People's model, nothing but the following:

1. Real life spread. SNS (social network) innuendo the user's real social relations, the information is true, the user trusts high, is common in the friend, the colleague language dissemination.

2, Word-of-mouth dissemination. Domestic SNS mostly imitate or draw lessons from the United States face book, in the introduction of SNS has taken the initiative, or earlier accumulated a considerable number of loyal users.

3. Invitation to spread. Encourage users to invite their friends to join SNS by mail, MSN, gtalk, etc. This type of transmission is the most common, but the success rate needs to be improved, because most people (excluding it) are unwilling to share their friends, interpersonal circle, which is the Chinese specific cultural atmosphere (exclusive) decided.

4, "incentive" invitation to spread. Use games and other ways to motivate users to invite their friends to join SNS.

5. Viral transmission. Encourage users to propagate spontaneously. Viral transmission similar to the above four ways of transmission, the difference is: only for specific groups of people, a specific entry point to meet specific needs.

The above five methods of peer Web site is learning from each other, but at present, the SNS Web site is to abandon the traditional way of pulling people, the introduction of the sixth way to pull people-stars free endorsement, with the help of the star effect to the site to do the marketing, action is to be more than twice, just as many businesses please star endorsement merchandise is the same truth.

Let's take a look at how the race net is "please" to the big-name stars to give them "free" endorsement. Now in each forum will often see the soft text of the net, such as: "Shameful Jay Chou Big online cohabitation", "Jay Chou online dating is exploded," and so on, in fact, the soft wen is not clever, just "all", said today, said tomorrow, said, and finally talked about Tencent QQ also believe that Jay and the game, To help them do free advertising, as for Jay Chou is related to the game, only the days know the cicada.

Peer Web site found that the new model of the new pull people are copied, the most representative is 51 and happy net, they do not meet the current word of mouth and invite the registration of the pull person way, also conditionings make what "Star Gate" event, can finally only be "parody", by netizens scold.

This only shows that SNS as a small society, has an important prerequisite for success is that the growth of each small society is special rather than universal. For example, the school, 51, three SNS, the first user experience is very different. Therefore, each SNS have to find their own characteristics of the user experience, to grow viscosity. In other words, copying others is a dead alley, just like there will not be a second school in the country, a second race guest.