Let customers enjoy mobile Internet Information new life

Four years ago, China Telecom Hunan Branch took over the CDMA network, officially get mobile license plate, start the whole business operation, launched the "Tianyi 3G" internet mobile phone brand, now has created a series of development miracle: built the most extensive coverage of the province, the most stable 3G network, c net customers over 4 years more than 6 times, Tianyi 3G brand awareness, preferences, brand value and so far ahead. Liu Wenbing, deputy general manager of China Telecom's Hunan branch, said in an interview with the reporter that the 3G undisputed became the most popular 13th G brand in the province.

Newspaper reporter Chen Zhangxi Changsha report

Users: More than 90% new users choose Smart 3G

April 15, 2009, China Telecom Hunan branch in Hunan first opened 3G network and realize large-scale commercial, thus opening a colorful 3G mobile internet life. According to Liu Wenbing, China Telecom Tianyi brand has been widely recognized by the broad masses of customers and the community, Hunan Intelligent 3G Mobile phone has entered the golden period of rapid growth. Data show that China Telecom in Hunan's Sky-wing mobile phone users at an annual rate of 2 million growth in 2012, the province's net increase in 3G mobile phone users more than 90% choice of intelligent 3G.

At present, Tianyi 3G business has been integrated into government affairs, transportation, logistics, education and other fields. Tianyi 3G Users can access the Internet anytime, anywhere, realize mobile office, music, Film and television, reading, payment, monitoring and other information applications, enjoy more convenient, fast information life.

Application: 3G user monthly traffic up to 120M

3G Mobile internet era is the era of the application of the King, "Integrated information service provider" positioning, so that China Telecom's mobile internet application has never stopped the exploration. For 4 years, China Telecom has established a love of music, love anime, Sky Wing video, Love games, collaborative communications, things networking, Sky wing reading and space, such as Sky Wing eight business base, and independent research and development of the sky Wing open platform for the vast number of Internet developers to provide a new open cooperation service system.

May 2010, the sky-wing bus mobile card debut Changsha, people take public transport and taxis, as long as the use of the sky-wing mobile phone can complete the card; July 2012, the day wing refueling mobile phone card in Changsha first came out, users use the sky Wing mobile phone "wing payment" business, not only refueling straight 3 cents, but also enjoy preferential treatment of broadband, can also be in the supermarket card shopping, buy lottery tickets, buy movie tickets and so on. Content application, Hunan Telecom has with more than 50 provincial and external CP/SP and strategic partners to cooperate, launched the Sky Wing office, Sky Wing video, Sky Wing to see traffic, Tianyi refueling, sky wing space, Sky Wing reading, 189 mailbox, etc. widely favored by users 3G application products. These day wing business has permeated people's life every aspect, the handset watches the TV series, reads books, plays the game, writes the Mail, writes the blog, plays the micro-letter, the reservation booking and so on becomes increasingly convenient. According to statistics, the current 3G user monthly traffic has reached about 120M.

Network: 79% of the administrative villages covered by 3G network

According to Liu Wenbing, since 2008 to undertake the CDMA network, China Telecom Hunan Branch has accumulated more than 4 billion yuan, built a coverage of urban and rural, fast, excellent quality of the day Wing boutique network, Hunan Province to become the first to achieve 3G communication operators covered.

At present, the total number of mobile base stations in Hunan Telecom has more than 10,000, is to undertake 4 times times, the Sky Wing 3G network covers the province's 100% townships and 79% of the administrative village, urban, high-speed rail, expressway 3G coverage reached 100%, 98%, 99% respectively. At the same time, China Telecom Hunan Branch has been adhering to the "c+w" strategy, in order to ensure that the 3G network leading the premise, to increase the pace of WiFi construction, has achieved more than the county administrative areas of urban hotspots (including enterprises and institutions, school hospitals, airport hotels, subway stations, the cluster market, business The WiFi network covers all the tourist attractions.

Service: Fully implement 3G "five-wing" service

"Customer demand is the driving force and source of enterprise development." Liu Wenbing said, China Telecom Hunan Branch has always practiced the "customer first, intentions service" service concept to "innovation and service dual-leading" strategy for guidance, and continuously improve customer service levels.

In quality service, China Telecom Hunan Branch focus on customer perception, the full implementation of the 3G "five-wing" service, focus on improving the flow of inquiries, billing reminders, business unsubscribe, electronic channels, network quality, such as five key customer perceptions, realize the network experience "Tim Wing", Terminal Services "such as Wings", Channel services "New Wing", Business services "Cheng Wing ", 3G service" full wing. Set up the industry's leading 41 3G service standards, through the 3G network experience, Terminal Services, care reminders, handling fees, channel services, international roaming and other 6 aspects, set up the business hall and the network Hall 3G zone, 10,000th 3G took, the Sky Wing 3G Customer Club, to improve service quality.

External implementation of the "five One" service commitment: A bill to understand the consumption, a key access to convenient communication, one-stop service first ask the responsibility, a point of independent reservations, a reminder of warm care. At the same time since the start of the internal comprehensive pilot "3G five Service Commitment", is about to be introduced in the near future, including 3G network seamless coverage, 3G application expert counseling, toll error double return, 3G flow more value, 3G dedicated service throughout the day.

Vigorously build based on "six 10000" multimedia intelligent customer service, such as telephone 10000, online 10000, Palm 10000, QQ10000, Weibo 10000, 10000 know, the construction of mobile internet age to adapt to the "three-dimensional, intelligent, open" customer service system, through self-help, mutual assistance, He helps to provide a full range of services to customers with immediate and Jingjing services.