Let customers find the content you want with the eye with the link

When we were designing websites, we always emphasized the customer experience, no matter what kind of websites are the same reason. In the customer experience, a link that lets users find what they want with their eyes is a very important part. To do this, it can be harder to say than pure technology. Because the technology is relatively speaking, we just list the functional requirements, and then to achieve it, but the user's psychological activity, we need to repeatedly figure out.

Be aware of those issues that customers encounter during their visit

When we carry out every page design, we should fully carry out research or from the perspective of the customer to repeatedly summarize, customers visit the page, when they encounter those problems? For example, they are browsing a product Page, you may be interested in this product, and then they will have those psychological activities? Or would like to know more about the texture of this product, and then the origin, they may also be concerned about whether the raw material is environmentally friendly, we are not in the right place, Or maybe they want to know the price of this product, we should probably do a price analysis of the page; Or the user has not registered, interested in their own products, want to immediately register to become a member, So, our product page is not immediately guide the user registration link, instead of asking customers to open another page to find a link to register? Then the customer may find payment, not satisfied with the want to return, or to find customer service immediately Consult and consult something that is not on the web. And so on, all of these customer's psychological activities, we are in the page design, we must fully consider it, and there is a need to list a table or diagram, layout and layout on the page.

How to get users to quickly find the content they want to know the link

First of all, we have to follow some of the site's production site browsing habits, operating habits. For example, some customers want to find the contact information of webmasters, or customer representatives, to get their contact information. They are accustomed to contact us, or customer service such words, some customers want to register as a member, they are accustomed to find near the navigation bar at the top of the page, because many of the site's registered members like to be here, the user is used to go there Find.

Then there is to follow the user's browsing eyes and changes in thinking or the logical progression of the link to set up. This we can refer to the practice of Taobao, such as some users choose a product, the next action will be: 1, payment ---- regret, do not want to buy, refund, 2 shipped, the customer regretted , Can ask for a refund refund - 3, received the goods, are not satisfied, return refunds, 4, the order went down, suddenly want to see if they have chosen the wrong product; and so on, these are the user's behavior thinking Problems that may be encountered. We have to arrange the relevant operation links in these places, in accordance with the user's logical thinking settings, user-friendly.

In many cases, we often need to brainstorm teams to come together to summarize all possible user actions, draw all possible logical diagrams, set user-friendly links where appropriate Users can find with the eye without looking around again. Especially for the shopping class website, customer hesitation and more stay, more orders lost.

Let users find what they need through the link

I have this experience, into a company's Web site, really interested in this company's products, would like to know about the company's products. Just want to find out the contact information of their business. The results to find "Contact Us" link, go in, only E-MAIL, online message, and a QQ customer service, QQ customer service message half day no information to reply. God, I would like to immediately call to understand or get some explanation of customer service, there is not. In this way, I can only doubt to leave. Our website links, the role of links, empty links, and links to places that are not good at horseheads can only create a bad impression on users.