Let e-mail to add to the power of the Web site to help fly wings (on)

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In the various ways of website marketing promotion, e-mail promotion can be regarded as one of the indispensable methods, especially in E-commerce sites appear more important, the author will be from the mail marketing concept, mail marketing skills, mail marketing attention to the three aspects of how to let e-mail for the electric business site to add wings to help fly.

e-mail Marketing concept:

The definition of e-mail marketing is a kind of network marketing means to convey value information to target users by email. Unlike the spam messages we receive in our emails, e-mail marketing must have three factors: User License, e-mail delivery information, information to users of value, and we think of the kind of rubbish bins in the mail, the general lack of one or more of the above three factors, Therefore is not that kind of strict sense of network marketing, so the effect of publicity is not so obvious. And then, the marketing skills and marketing considerations for electric dealers must be satisfied with the above three factors of email marketing, will be accurate positioning, successful marketing.

Marketing Tips:

Collection and collation of mail address library

To achieve precision marketing, the e-mail address must be accurate to be able to send mail to the target customers. Then the collection of mail is particularly important. Next, there are several ways to collect e-mail addresses:

1. Website registered User Information

The particularity of the electric Dealer website requires that the user should enter the correct email address as the authentication, so as to facilitate the authentication password or receive authentication etc.

2. The website realizes the QQ, the micro-blog authentication landing and so on

Open social platform for the realization of QQ, micro-Bo and other certification landing realized the possibility of landing in this way, users need to further fill out their personal information to browse merchandise information, including personal information will include mailboxes, here want to say is to achieve the QQ number of landing, but also a form of the mailbox, is also worthy of our collection and collation;

3. The Electric Business website Promotion Activity Collection

E-commerce website in the sales performance is low, often consider a series of promotional activities in order to attract access to drive consumption, and sometimes the downward adjustment of this price will often have a certain stage, today discount 95%, tomorrow discount 90%, similar to this, at this time add a mailbox subscription function, It is more appropriate, once the price down to the other party satisfied with the price, there will be mail notification, such a collection of e-mail address is also a good way to look;

4. Award-winning survey reward collection

The collection of prizes for the improvement of the website of the electricity quotient or other similar issues, will mobilize the interest of everyone to actively participate in competition to win prizes, mail notification whether the winning is more important, because this can also be collected from the side of the e-mail address we need.

Regardless of the way to obtain the target user's e-mail address, the most essential requirements of the site's daily traffic needs to reach a certain amount, so as not to make ends meet.

Ii. the determination of the subject of the mail

The subject of the message should be concise, new enough, a high degree of generality, authority and temptation, like the traditional sense of "big promotion" "Crazy sell", it seems so powerless. Because a person is a webmaster, subscribe to the Baidu Alliance Consulting, then take out one of the Baidu Alliance Mail theme said, although with the electronic mail subject is not so appropriate, but to achieve the effect is basically similar, the message theme wrote: Baidu Alliance invites you to participate in service Satisfaction award-winning research, A simple theme that highlights the message sender, what to do, and what benefits, highlighting the topic of simplicity, generalization, authority and temptation, but it is worth learning.

Iii. Preparation of mail content

To do electronic marketing promotion, to achieve the goal of electronic marketing promotion, the content of the message must be to the target customers have a certain value or to attract their interest in order to achieve the desired marketing effect, drag and drop a large paragraph, if even the author does not know what to write, how to attract people to continue reading it? In the author's opinion, E-commerce Web site content as long as the content should be covered by the following: account for a long time no sign of information, promotional information, coupon information, the latest product information, purchase product use tips and so on, the target users are really useful information sent to the user, Will let users realize that your E-commerce site is always around its side, your E-commerce site is indeed trustworthy.

Iv. Other matters concerning the sending of mail

After sending the mail, we need to count it, set up the related Excel form, and record the sending time, the quantity, the number of feedback and so on to analyze the effect of the mail promotion, so as to find a way out for the next marketing promotion, except for the inferior complement. In addition, you should consider the habits of the target recipient, mail server, and so on.

If your e-business site sends too many emails to target users, it can be tiring for a long time. To deeply remember our marketing is to promote the service, the product is only a way of expressing our services.

OK, about how to let the electronic mail for the electricity quotient website to add to fly wings of the last article to write here, the next chapter will be presented in the near future, hope to your electric business website to help. We learn together and make progress together. This article A5 first, welcome reprint, Reprint please bring the connection: Wuxi 369 information net http://www.369xxw.com, thanks