Let banner not just banner

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2006, the Global Network advertising volume than 2005 growth 34%;emarketer for advertising spending scenarios, to 2011, the global network advertising spending growth will be more than two-digit percentage, the total expenditure will be from the 2005 18.6 billion U.S. dollars to 2007 29 billion dollars.

This shows that, in addition to the Internet has quietly become the center of gravity of people's lives, also become the platform of product marketing, to provide real-time and interactive online advertising, to attract people's attention to bring business opportunities; the layout and performance of the advertising page is more important, not only to impress people, but also to attract more visitors to choose. Bring in a lot of browsing crowds.

When banner ads meet the Global Information network

Banner ads, translated from English banner ad, is the most popular form of advertising on the Internet, especially the Global Information Network (World Wide Web) is the most widely used. The original banner ads, mostly simple, static picture file form present, are usually placed in the top of the homepage of the website, as the name is called-banner ads.

Banner ads can be used alone, but also with other tools to work together, all look at the online marketing strategy. At first it was just for the attention of visitors to the Content Services Web site, there is no difference in function with traditional advertising, however, because it can achieve real-time, interactive results, to attract visitors to direct the selection, and immediately lead visitors to the site, many of today's banner ads are made in Web applications, and in a more diversified way to present, such as animation, video ... And so on, increase the effectiveness of advertising.

On the table, the figures seem to show that the network advertising into the booming stage, are not aware of the fact that the price of advertising is diluted very serious, because the number of users of the network rapid growth at the same time, the number of Web pages and Web sites to increase the rate of equal rates; In addition to the design process, deliberately to attract audience with creative content , advertising site, version, time, or even the design of its browsing moving lines, all affect the success or failure of advertising, if you still use traditional media advertising operations to operate the network advertising market, has been able to assert the failure of this marketing strategy.

Appropriate banner ads

When you buy a Web page, advertisers start to expect that banner ads will create a lot of browsing crowds for them. However, choosing the right Web page for advertising is something that needs to be carefully evaluated. Web sites on the Internet can not be counted, in the planning, design banner ads before, advertisers should be the first type of Web site analysis, select suitable for advertising sites, and with the site properties, content published related ads, to increase the rate of visitors click Ads to maximize your advertising benefits.

Generally speaking, a website can be divided into the following items:

˙ portal site with search engine (portal Sites or search engines): With a large number of visitors, more people will see ads.

˙ content Sites: A large number of fixed loyal visitors.

˙ Commercial website (Commerce Sites): Large E-commerce sites, many visitors look forward to the launch of new products.

˙ Partner website (Partner Sites): Through banners or banners, you can display your advertising messages on your business partner or affiliate website.

˙ related website (topic-related Sites): In the relevant content or products of the website, the site's visitors may be interested in your products.

˙ Community website (Community Sites): With a specific visitor, if it happens to be your target audience,

They must be interested in your site.

In addition to choosing a site that is suitable for placing ads, you must also know which Web pages will bring the most visitors to your site, and through an efficient Web site business performance Analysis System, it will help you understand where visitors come from, or you can track a few important sources of external web sites, and clearly understand which sites bring you more visitors, and belong to your target customer group, can effectively master marketing benefits.

Banner Ads Create benefits

Banner ads can have a variety of different designs, you can choose different version of the page to publish, but also choose different site placement, these factors affect your advertising performance, as well as marketing ROI.

A successful banner ad, the appropriateness of the content can not be ignored; Managers must understand which content group's visit rate and browsing rate is high and low, and different marketing for different content, add appropriate, attractive banner ads, it can increase the exposure of the content group, attract customers eyes.

Through the Website Management Performance Analysis System's assistance, may easily track the banner advertisement performance, and provides the good insight for the subsequent need improvement; which banner ad attracts people? Which advertising campaign is most effective? What banner ads don't get visitors ' favor? The system can effectively collect and analyze this information, you have the opportunity to update the advertising design, version, or improve the marketing strategy.

In addition to monitoring the effectiveness of banner advertising activities, attracting visitors to select ads, Web process design is another test marketers face, hope that visitors can experience the process, to achieve marketing goals, such as membership login, send the newsletter, or online shopping, that is, through the specific process conversion rate analysis, Marketers can grasp the rate of visitor churn at each stage of a particular process and, in relative time, find the main problem in the process and reconfigure the page to make up for the omissions.

Conclusion

Banner ads are becoming more and more selective, from the plane of static images, developed to today, in the technical use of more and more audio-visual devices, marketers must fully understand their banner ads are in line with the benefits, whether appropriate, at the same time the banner ads related to the web design to perfection; break through the bottleneck in the banner advertising marketing Management, Become the key to the success of each marketer, find marketing value, create marketing benefits, no longer empty talk.