Let micro-bo marketing to create a small brand reputation

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The emergence of micro Bo can quickly in the network fire up, its convenient transmission of information functions so that users quickly publish their own information, listen to other people's information. The short 140-word truth produces countless classic web words. Weibo's rapid popularity has increased its users, with more than 500 million registered users on Sina Weibo in 2013 years.

On the basis of this huge number of digital figures, it is inevitable that there will be unlimited potential for mining business value, micro-bo marketing is built on this basis. The intention of the user can cultivate a large number of fans to create wealth. For those who want to build a network of small brands, Weibo is a big artifact. Carefully cultivated, will let your brand reputation quickly build up online. So how to use microblogging marketing to build the reputation of small brands? Small knitting to say some of their own suggestions.

From the cultivation of popular

To use Weibo to promote the brand, there must be a large number of fans. It can be said that the success of Weibo marketing decision in the number of fans. First of all, do not advertise the brand as the first task, you can release some of the products on the brand of some knowledge, news, gossip and other content, so that fans gradually increased. When your meager fans reach tens of thousands, this is the beginning of a brand promotion. (Note: Early release information relevance is important, because we want to cultivate people interested in our brand in this field, if in order to cultivate fans and send some popular but irrelevant things, to the brand promotion phase, these fans will be absolutely deceived and leave you)

Don't send chronological content.

Many people think that after gaining a large number of fans have been successful, publicity brand will certainly get everyone's support and response. In fact, starting from now is the key to victory and defeat. First, there should be a headline that sucks people's eyeballs. Women want to lose weight, the elderly to health, children to learn, men to be decent, these are the classic marketing theory, combined with these theories, and the use of soft text of the model, what star gossip, touching stories and so on, so that users have the desire to click on your title, this is the first step of success. Then, to release the content can not be no emotion text, to text and pictures of the wonderful collocation, content to emotional, to have passion. Provide valuable and interesting information. The information should not be too naked to show you the purpose of promoting the brand, for fans, fans will believe you.

More interaction with fans

When we win the trust of our fans, we can't just throw them away and often interact with our fans, such as answering fans ' questions about the brand. In the face of fan provocation, do not argue with him, this will cause your reputation quickly destroyed, the previous efforts are likely to be wasted.

Track fans

Don't get me wrong, this tracking is to understand the fans, to see if your brand in their hearts have not been initially formed, to what extent. If the publicity is not effective, it is necessary to adjust accordingly, here is not much to say this. Of course, if the effect is good, fans will take the initiative to contact you, this time become your user is not far away.

Proactively looking for users

The above things are very smooth, but do not always wait, many users do not take the initiative, often need to dig further, so that he completely want to understand your brand under the product, only the efforts of people to get more. When your fans become the number of users more and more, do not forget their products, to have high quality products or perfect service, in order to let users become your brand fans.

Build a team

When you have more users, you may be completely busy. It is necessary to build a team at this time. Reasonable division of labor, which expand the fans and users, which analysis data, which for the user Service, should be done in place. When all of this is arranged, a small brand is slowly forming on the web.

Write in the end: the use of micro-BO marketing to build the Internet small brand, not only to reasonable strategy, but also the need for patience and perseverance, many people often because of perseverance and give up, really pity, only the struggle to the last person, can taste the fruit of sweet. Have the intention to build the network brand friend, must do these preparations well, the success is always leaves the diligently person.

This article from the Chinese Word-of-mouth Network, the author of some of the night language experience, reprint, please add the source, thanks:http://www.hao-koubei.com/html/market_12204087.html