Let our website be brand website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I do not know if you have seen the business of financial channel, mainly talking about the war in the Mall and business management, I remember the first time to look at the marketing of Barbie dolls, the most impressive is the net was the host's conclusion: "Want to win in the market, then to build brand." I do not know now this sentence, still can use, but I think it is useful, then in search engine optimization we are not to build our website brand? The author here to say some of their own ideas, may be wrong. I hope members will make more suggestions.

Then in the SEO brand will be how to build it, formula: Website brand = Understand spider + match the keyword + Perfect architecture + high-quality content + user experience + reasonable promotion

1. We all know to our website are spiders, then we must first to know spiders, know spiders, familiar with spiders, proficient in spiders. Be familiar with any of the spider's temperament. In this way, our website optimization will be more effective. Maybe some people say how to understand, he is not in kind, can't see, touch. Actually we can go to see the search Engine Help guide. I'm sure it will help.

2. Keywords are user input in the search engine words, there are long and short, but no matter what kind, can be sure that these words are psychological will. So in the choice of keywords when we choose the principle must meet the needs of users. Only understand the user is through which keywords to search their information needs, we can better to optimize our website, so that our key close to the user. As the author of the Ning Room Network, the original in the selection of keywords, we deliberately put Ning Room network and Ningde real Estate network as a brand words to optimize. Now more and more companies recognize the importance of keyword selection. Even in foreign countries to choose the key words have a separate team. Keyword selection you can refer to the index and the "Promotion of keyword tools."

3. The structure of the site SEO one of the center of gravity, it directly determines the quality of the rapid collection and ranking of the high and low, as well as the friendly unfriendly spider. Even the speed of the user to open, in the structure of the official Baidu also gave its own advice: a flat tree-shaped network structure. Of course, many large e-commerce sites involved in too many columns, naturally there will be some other structural optimization ideas and strategies. The structure of the author wrote a "How to create a perfect website structure", we can go to see, here is not in brief.

4. Content, the 2013 is popular content, now is the information industry, itself is the content industry, if there is no content, how to talk about information. It can be imagined that content will be one of the main items this year. Good content should be guided, can solve the user's immediate needs, or can drive users into the next page. Is it difficult? Very difficult, first of all, must be the company's products, customer groups, but also to analyze the psychological needs of these people, if you can do this, so good content can be a victory.

5. In the user experience, we first, first of all to exceed the user expectations, can bring surprises to users. Second, a good user experience should be able to make users feel. Third, a good user experience starts with the details and runs through every detail. So how to do a good user experience, we can try to think of themselves as small white, nothing, to try to operate their own web site. In fact, the user experience includes a lot. To have a good user experience, you need to be patient and careful. Like the author of the Ning Room net rank what, do not know on which page, anyway not on the first page is. In the user experience, to find their friends around, one to try to optimize their questions, and slowly improve the user experience, the effect is still some, at least now the Nanjing Room Network snapshot update and included very let the author rest assured.

6. Promotion, the author in the first contact with SEO, do not know why to promote, the network is not interconnected, why also to promote their own web site, if no promotion can not, then know that the promotion is to let more people know our site, so that more people through the chain into our website.

Summary: The effect of the brand everyone knows, Taobao shielding Baidu, and Baidu Dare not block Taobao, brand in the user's perception is not possible problems. Can buy the rest assured. Want our website achieves the brand effect, then our website regardless of search engine or to the user must satisfy him adequately.

This article by Ning Room Net http://www.ndfang.com original, the first A5, reprint retains the link, thanks!

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