Let page optimization change your SEO optimization life

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Do not underestimate the good page optimization as well as the strong attention to the construction of value, as an SEO optimization workers, we will encounter a variety of sites, these sites common things are to create a good unique and attractive to win content, SEO world has always maintained "content for the king." But sometimes it's hard to convince a client that we need to add more content to the site, while maintaining the site's aesthetic and Web site traffic, through user experience analysis and surveys can be known, customers prefer other elements such as images, videos and other things that are negatively more appealing, rather than adding more meaningless content.

Marketing Campaign optimization

If you want to improve your visibility and brand value on your online clients, create a brief background for your site, use a local pub, bar or café to provide information about the portal, its unique sales proposition is to set up marketing content, show a different sports, The target audience will be interested in such a spectacular event.

Website Structure optimization

When we receive the website from the client, we will find that there are few breakdown pages in their website:

Games/games, bars (various bar listings present in their inventory), individual contest coverage pages. The main problem with these situations is that they do not have static pages, the game is updated every day, depicting the next few weeks of the schedule and the old URL returns a 404. In order to better optimize the structure of the site, in line with the user's access vision, we need to identify two major goals.

1, the main purpose of the movement is to allow more visitors to the scene, and participate in the relevant sports provisions;

2, improve the brand's visibility on the internet.

Content optimization

Clients are asked to add compelling content to each page, at the same time, we encourage customers to add more content at the top of the page, in Google's page layout algorithm update, from the SEO perspective, the content optimization process focused on and to enable more users to participate in the implementation of the content, on each page at least 350-400 words, Content is as natural as possible.

Visibility optimization

What does visibility in a website refer to? From the optimization of SEO angle analysis, should pay attention to three aspects of content analysis:

1. Number of new visits

Improve the popularity of the site, brand value to enhance the number of new visits to the site is absolutely no problem, the first page from Serp the number of new visitors to the site has increased dramatically, and the effective reality is that the site uses non-branded, organic terms to the number of new people who have increased dramatically, which means that we reach out to the lower-breaking viewers online, Meet the customer's primary goal.

2, page traffic

Add new pages, the number of page views on the site has grown tremendously, but for an information portal, most people leave because in the process, once they get the information they need (that is, the peak value of page views), define good structure and content, This, in turn, encourages users to browse the content of the site more extensively.

From an SEO point of view, a well-designed web site architecture, compelling user-oriented content. Strong and effective content marketing and link building, these are necessary.

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