Let pets also get human user-type health care

Abstract: People eat grains, there is no not sick, guess the taste of a wide range of cats and dogs are the same. We have reported on the pet social +O2O application sniff Nest recently launched a new edition, online for pet experts and Electronic medical records, the next step will be online with

People eat grains, there is no not sick, guess the taste of a wide range of cats and dogs are the same. We have reported on the use of pet social +o2o "smell the nest" recently launched a new edition, online for pet experts and Electronic medical records, the next step on the line of medication, doctor reminder function, want to let pets can also be human user-type health care.

As we have described before, "smell the nest" to do the basic two things: first, pet photo service, the second is perpendicular to the pet O2O services in the public comment. Users can share your life with your pet in the "smell of the nest", browse other owners ' shares, connect with other owners and interact online. Of course, if you are in the same city circle, there is a great chance to develop into the owner of the pet to the pet of the offline friends, since the pet is no longer a lonely person's invisible label.

In the O2O section, the "Smell of the nest" provides medical, cosmetic, training, shipping and other 11 categories of local services. Products rely on the initial operation of the group to filter out a number of businesses, and then guide users UGC content, and gradually build a credit system, trying to become a pet local life service entrance.

If the previous "sniff of the nest" focus is on the social segment, then we now see that it is gradually extending to the tools and services. In the original idea of founder Yan, "Smell the nest" in the future will be a "o2o+ Social + electrical Quotient" of the complex, where social is to cut users, maintain the foundation of stickiness. With the "smell nest" community gradually formed, the team began to consider some tool-type, service-oriented function into some rigid requirements, and to do for O2O and electrical business.

The new version of the "Smell of the nest" on-line the "expert help" and "Time Machine" two major functions. According to Yan introduced, they in the past operation practice realizes the user to pet's real pain point only is the medical treatment, the behavior, the beauty, the nutrition these four children, but they respectively in these four fields have found the corresponding expert to settle in, for the user does the online question answering. "Time Machine" is the pet's behavior, event recording tool, in the form of a timeline to show the pet's friends, photos, inspection, medication and other information, where the vaccine, medication, disease information will automatically be aggregated into electronic medical records for the pet doctor to call.

These two functions are not complicated, and present products are also relatively embryonic. But the point is that this may be the key link from the community to the O2O and the electricity quotient. For the simplest scenario, the process of consuming pet medical services includes discovering symptoms, identify symptoms, select medical resources, diagnosis, treatment, reviews and other links, now each link has been online or offline have a preliminary solution, only the "identification of symptoms" This may still exist blank, which requires a light state of the online interrogation function to fill , some are similar to the "Spring Palm Doctor" logic. The electronic medical record is very direct, can exempt the paper medical records to the user and the Doctor's trouble, also may solve the medical record data in the organization not to exchange the question. But, for some reason, the electronic pet medical records can not completely replace the paper records, this matter in the short term of the main value in the C-side, to pry the B-end will take some time.

In addition to smell the nest, do pet O2O service and a good dog side, pet Circle is said to have this plan.