Let the annual marketing good case Break your marketing concept

This is the best of times, internet thinking swept across the industry, Cross-border integration to give marketers to change the traditional business and even subvert the era of the giants of the weapons; This is also the worst of times, gold, real-time bidding, large data, social media and other efficient marketing tools on the side, but let marketers difficult to start, at a loss.

In this "Love and hate" era, the speed of elimination and renewal is the tongue, but who is the marketing person? There is pressure and more motivation to create a classic! December 2 2014 China Innovation Marketing Summit---Case sharing is the best answer. Now, the annual Good Case Dry Edition comes.

Citic Bank letter. Using card: How to connect bat overall net in short time

CITIC Bank Credit Card Center Vice President Wang Bridge

Take off the suit and tie of Citic Bank credit. Card Center Vice President Wang Ningqiao with so grounded gas son of the way to start his share, share mentioned a few interesting data: 57.1 billion, this is the Double 11 day Cat Platform trading volume, CITIC Credit. Card annual turnover of about more than 600 billion; 570 billion and 100 million, Balance treasure in a year almost finished the traditional bank 20, 30 retail bank to do things; 270.4 billion U.S. dollars, Ali's market capitalisation, Citic Bank and China Merchants Bank combined the market value of 8, 90 billion U.S. dollars.

Have Chinese bankers been thinking about subversion or subversion over the past year? If we do not face this reality, we may be the next unemployed person. So Citic Bank credit. Card Center in the past year and bat cooperation, the launch of virtual letters. Use cards, Octopus cards, and CITIC Bank letters. Use card app to move card space, active with 80, the communication.

Lenovo Group: Regression, Cross-border and---Mobile phone electric Dealer's past and present life

MGB, vice president of Lenovo Group, general manager of Electric Business Department, Thunder

Lenovo Group vice president, MGB Electric Business Department general Manager Thunder, the electrical business industry senior personage thinks "returns to the product essence is the first important thing, if you do not return to the product essence, you learned other things, also can lose the real entire business link." ”

In the sharing, Mr. Thunder said: "We have had a cross-border communication with Hermès some time ago, and people will ask what is the relationship between the phone and Hermès?" Hermes value is that Baidu has tens of millions of of the old users and fans, in fact, these old users there are also many high-end, willing to accept Hermès brand user base, What do we fancy about him? is his ultimate product, if a product does not have a the ultimate gene in the inside, your product is not successful, Hermès has a century of history, he can make this product in a century, has maintained such a good product gene, this is the place we want to learn, so in this process , I think the brand's interaction, brand-holding group is very important. ”

Uniqlo: The digital age, the combination of tradition and numbers

Wu Pinghui, chief market officer, Greater China region, Uniqlo

Everyone is talking about connect, how to connect the platform and how to connect with consumers? In Uniqlo, the most important asset is not clothing, but every day to Uniqlo millions of of customers, we think they are the spirit of Uniqlo. How to connect these people's experience is very important. Wu Pinghui, chief market officer of Uniqlo Greater China, said in a share.