Let the application of "sound and move" Sonic Notify

With the development of the internet age, more and more can only be applied into our life. According to foreign media reports, the recent start-up company Sonic Notify launched a technology that can send high-frequency sonic data to the user's smartphone and tablet computer. Instead of using smartphone apps to locate ordinary users, Sonic notify helps them integrate this technology into their development applications by providing software to developers ' users. This will expand the use of the technology more broadly.

Imagine that in the near future, when you swing with the rhythm of the Katy Perry concert, your mobile phone may flash, giving you a glimpse of the pop star's latest MTV. Or when you're at home watching a gangster play, your ipad will get a signal about the identity of the serial killer the detective traced in the play. What a wonderful and incredible thing it is.

"Any speaker can be a transmitter," said Alex Bell, co-founder and technology publisher of Sonic notify. People can come up with endless ideas based on this. ”

Sonic Notify is not the first service to contact consumers based on sound waves and smartphones, Shopkick is another award-shopping service based on similar technology, using audio signals, store lights and an app to determine whether a user is in a store.

Alexberg (Alex Bell) believes that Sonic notify function is more powerful than shopkick. Sonic notify works like a one-way modem that sends a small packet of data that a smartphone can obtain based on sound waves, which can then be decoded by an application. Users can set up applications to crawl sound waves at specific times, or to start work when a user enters a particular geographic area. When the app starts to "listen" to sound waves, iphone users get a reminder.

For example, when the Super Bowl is in progress, the moderator can use the Sonic Notify software to add sonic content to send specific information, including inserting a series of passwords into the audio broadcast. At the time of the game, the password is played once every few seconds. If you watch the game at home, the Super Bowl app that runs in the back of the phone will catch the signal, and then the app will translate it into instructions to play the YouTube video, or encourage the user to vote for the team they're watching.

Enterprise users can upload the relevant content to the Sonic Notify Content management system, when the audio of a certain kind of ear is broadcast, the content will automatically bounce out from the mobile application that integrates sonic Notify technology (ordinary speaker or sonic The notify sells a few dollars for a supersonic beacon that can play this audio. Sonic Notify sound waves can also be integrated into pre-recorded audio, such as inserting sound waves based on Sonic notify technology in a song or event site. Users pay a fee to sonic notify by consolidating the amount of content.

Sonic Notify technology has been integrated into a variety of applications, including an application to support pop song Katy Perry activities (this application allows users to receive content during activities). The Made Fashion Week, which was held in New York in February this year, also integrates the technology to create an app that sends data to users ' mobile phones through an active audio system, allowing users to get the fashion information they wear on T-shaped platforms. And fashion-boomers can get the same experience from their mobile apps while watching Live, Alexberg (Alex Bell) said.

Alexberg (Alex Bell) believes there is a lot more to this technology than apps. By embedding the Sonic notify signal on the lanyard, for example, the person who attends a business meeting can instantly see the Twitter information of other people who are passing through. He also revealed that Sonic notify is working with a retail audio service company Muzak to bring advertisers and applications that support Sonic notify technology to the store.

But is there a market for Sonic notify? Mark Beccue, a Maxbikyu analyst at ABI, said it was uncertain. "People can use these devices while watching some live shows, but the question is how to keep users active." "He thought the idea was interesting, but it wasn't easy to make a profit.

Still, Sonic notify attracted the attention of many investors. The company completed a round of financing 5 million dollars. Alexberg (Alex Bell) says Sonic notify has started to gain revenue by selling the SDK to app developers. The company allows developers to send a certain amount of content, more than the part of the charge.