Let the mail for the electricity quotient website to add the wing which helps to fly (next)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the previous article, "Let the mail for the electricity quotient website to add to help fly wings (above)", the author has introduced the mail marketing in detail about the concept of mail marketing and the skills of e-mail marketing, then in the following space will continue to introduce the attention of the mail marketing, and ultimately let the electronic mail to become the real power of the Web site to help fly wings.

Things to note in email marketing:

Do not send email without user's permission

Without respecting the rights of the user, mandatory mail sent to the target's mailbox, in violation of the basic concept of email marketing, on the one hand: reduce their own e-commerce site brand reputation, on the other hand: it is possible to add you to the blacklist, so that the potential users to surrender to others. For how to obtain user permission, generally include online and offline two categories, online generally have registration, subscription, promotional activities and so on, offline way there are business card exchange, exhibitions and so on;

Second, the content of the mail should pay attention to select carefully

The readability of the content of the message determines whether the reader is willing to spend part of the time to continue reading their interests, can be said that the content of the mail to determine the success of the mail marketing, then as the sender of the message should be put most of the mind to organize the content of the message. The content of the mail must be thousand choice, must be to the target is important. Content can be related to merchandise discounts, free service information. I personally feel that when a registered member pays for the purchase of a notebook, the content sent as a sender of the message is best included: computer usage know-how, computer maintenance instructions, how to more healthy Internet and so on, in short, to stand at the receiver's point of view, thinking about their purchase of related products after the use of confusion, Helping them solve their puzzles will be the best result of email marketing.

Third, timely reply to the message of the comments

A marketing type of e-mail sent over, we are most looking forward to is to obtain a certain customer response rate, to some extent, performance or access to the site, or the rate of return of the mail. For a reply to the recipient of the message, as the manager of the electrical business site must be timely response to the sender of the questions or problems, a potential customer sent to you after the consultation on the product, it will be in a hurry to wait for the reply, if two or three days after still not received a reply, Maybe at the moment he has become a competitor's client.

Iv. message format Don't confuse clutter

Although the format of e-mail does not form a unified style system, but as a commercial marketing of the e-mail, must form a certain specific format, at least include: address, message body, sender signature, information source, unsubscribe button, etc. Sometimes in their own mail system to receive such mail content: XX website Thank you for your company, in this carnival season, send 50 Yuan coupons blessings, ... This kind of mail, although short, but ignores the respect for the recipient, if you are the recipient, what will you do?

V. User subscriptions and UNSUBSCRIBE messages

A marketing type of e-mail, at its top or bottom, has a simple and effective subscription and unsubscribe button, the existence of which allows the target to have the right to choose subscriptions and unsubscribe. Simple and effective buttons can play an important role in the user experience, whereas complex buttons can make the target more objectionable. Remember not to give users unsubscribe to create any obstacles, those who choose to unsubscribe this message users, to a certain extent, will not be your electrical business site loyal customers, but remember to analyze the changes in data, from their own look for the origin of the problem of unsubscribe mail.

Six, the bottom of each message to have the mailing list source of the copyright notice

The content source at the bottom of the message is authoritative for all the units that send the message, and the recipient can verify the authority and authenticity of the information by looking at the information to know the source of the information clearly. This kind of message exists to some extent, express the copyright of the mail to a certain extent, the formation of the brand effect of E-commerce website plays a vital role, here the information source Copyright statement, its one to have simple more than 10 words of the website overview, the second to have the website URL, in short, The copyright statement of the source of information focuses on how to facilitate the memory and access of the reader, where readers can think and solve them.

Seven, the mail sends the frequency to be just right

A daily send frequency will make the recipient's mail box full of your website's mail, this is very effective for your electrical business site, but we must take into account the recipient's psychological acceptance ability. Frequent mail traffic often makes the recipient feel tired of the sender, the light will delete all the messages, the heavy blacklist, worthy of in-depth consideration. Here to say is to send the frequency should not be too high, also should not be too low, also do not fluctuate too much, be sure to pay attention to the frequency of mail sent cycle. The determination of the frequency of the mail cycle I think one months or three mail can be based on the general habits of most mail subscribers to determine, and also whether the website of the electronic business is worth reading content can be worth as a reference standard.

e-mail marketing is very easy to say, but generally it will be difficult to do, often need years of precipitation, continue to work to obtain the user's recognition and achieve results. By sending emails regularly to inform the target of the dynamics of your Electronic Business website, is a good way to attract back to the browser, the long term will bring your site long-term continuous flow, do not forget that mail marketing is just as a long-term means of attracting people to return, the most important thing is the quality of the website of the electrical business and related services, Is the play that you want to crawl. This article A5 stationmaster starts, reprint please indicate the source Wuxi 369 information Net http://www.369xxw.com, thanks