Let the price of hurting consumers go to hell.

Write down so malicious title, is because I still have a young heart, this heart let me still be able to "righteous indignation", let me "blood"! Su Ning wants to do the so-called http://www.aliyun.com/zixun/aggregation/36050.html "> line on the same price, for consumers, on the surface is good, but further to think, who will pay?" Su Ning himself? Everyone knows that the net buys the electric appliance to be cheap, the same price if really is below the line to reduce the price, follows the line to be same price, the suning online interest how balanced? How much is that supposed to lose? For a public company, it's hard to believe it will keep its business going. Is there a panacea?

To be honest with these questions, Su Ning estimates that they will not give any real convincing answers. The traditional retail industry is very hard, this kind of hard work is because the shop under the hard, as a former Wal-Mart employees, I can really appreciate this point, just do the electricity business, back to think, then the hard is worth it? Now it seems that there is no value for the electric quotient! Because more is the high operating cost under the physical hardship, the electric business lower cost more efficient, and has the very high technical content, as I often said "no electronic Business". If the real price is to be achieved, the difficulty is similar to the maintenance of world peace for a traditional retail industry that attaches importance to commercial real estate expansion. Because of its technology upgrading, technical awareness and technical personnel environment is difficult to solve this problem, the same price to complete can only shout "line and line Price" way, please pay attention to see clearly: line and line below the same price, not offline and online price! The idea is to tell you that offline will make the line more expensive, in this way to achieve the same price. (There may be different arguments, of course, but not just a statement, but what is the real thing?) This is what a member of the consumer is looking forward to.

So there are doubts and come out, then I see the price of other electric dealers lower, Su Ning's price is not meaningless? For Su Ning, this is very simple, so that the sale of other dealers in the brand merchants to improve the price can be, after all, the merchant has the right to pricing. So the question will come out again: is the merchant unwilling to raise the price? For Suning This is also very simple, after all, E-commerce is now accounted for 10% of the line is not, the merchant can not abandon the great benefits under the line, so eventually under the strong monopoly under the line of the retailer under pressure, forced to increase the price of the line. If the end result is so, then for this so-called line of the same price of the bill, and ultimately consumers! For more than more than 10 years, e-commerce has become more advanced productivity, reduce the cost of traditional retail supply chain, so that the brand to really see the electricity quotient of low cost, high efficiency, even if the online sales can still have a reasonable profit, consumers, electricity, suppliers can benefit, this undoubtedly promoted the commercial progress, to rapid development and expansion. If traditional retail forces are still racking their brains to make this progress stagnant, back in time, this will be a huge setback for China's retailing industry! Because consumers are unaware of the situation, but also to pay for the high price. In fact, this kind of regression to my understanding of the brand business, they do not want! They are willing to lower prices online, it is also true because the line operating and management costs are much lower than offline, marketing is more efficient and accurate. More crucially, E-commerce is the trend of development, representing the advanced productivity.

There is a point is that line on the same price premise is online and offline to have the same commodity, but in suning reality how? Line below the overlap of goods less than 20%! And it is said that Suning explicitly launched the so-called line below the same price, will be online offline on the distribution of goods on the partition, that is, its line under the product overlap will be lower, and Suning will use their own home appliances manufacturers to force the control of other electrical appliances manufacturers in the supply, the merchandise also carried out, So that it does not overlap with the suning line. Imagine a consumer full of hope to Suning's store trying to compare but found that their home appliances online is not, what mood? This situation in line with the same price is just a gimmick, for consumers have no meaning!

I will always support the true meaning of "offline and online" at the same price, because this is the trend, but must be to let the cost down, so that the real benefits of consumption of the same price to make sense, so that commercial real estate no longer rely on the rent to live by receiving the point of survival, and the same income model to compete, if it is not possible to do not mention the same price Let the price of hurting consumers go to hell ...

Seconded: This is a cry for a consumer who feels the risk of being hurt by the same price approach, which represents a voice that needs to fight for its own consumer interests, and I am sorry if some companies are misunderstood and may even lead to attacks. But in any case, I will still send out such a cry, for the millions of consumers to meet consumer demand for tens of millions of businesses to reduce operating costs!