Let the product speak

Entrepreneurs actually know how products can be done better.

As I said, the great product has been there, and we just found it.

However, many enterprises often do not have great courage to achieve it. Because of the difficulties of reality, as well as the cost of income and other issues, great products are there, but the enterprise produced a pile of rubbish.

An entrepreneur, an entrepreneur who wants to be a great CEO, must speak for a great product from the start. Because the product does not speak for itself, so the CEO must know to insist.

The entrepreneur who thinks "start to live and then improve after success" will always give up the opportunity. Because everything is done from the beginning, or there is no chance. Business is a never-ending train, you start to give what, will always be what.

At the same time, it never existed to think that quality would lead to survival difficulties at first. The only difficulty in starting a great product is the entrepreneur itself.

Do you want to insist on being the greatest product of all? Can you convince every team member to follow? The initial insistence and idea of the entrepreneur determines the final form of the product. Only by insisting on, the product is better than the imagination, the pioneering enterprise may obtain the better.

The entrepreneur must speak for the product because "I am the cradle and guardian of the great product".

The point is that great products are not the perfect idea, and usually people come up with all sorts of wonderful ideas. A great product is the realization of the consumer's needs in an excellent way.

In this process, the entrepreneur should fully collect all kinds of ideas, and then constantly refused to deny all kinds of bad paths. When you continue to deny, you will gradually approach the right path.

Yes, anyone who thinks they've found a way out is wrong. Only those who continue to eliminate the wrong path may be approaching the right way. Mr Jobs's primary role at Apple was to reject. I don't know if it's Jonathan that Apple is playing this role now.

To do great products, you must have full thinking. It means constant creativity and constant negation. This requires everyone to have the ability to say no. This is not to say, not to oppose, but to have more ideas, to be able to propose better ideas. I am the guardian of the product, but I just stop the bad product and never hinder the better innovation.

Every executive has a right to say no and is responsible. For example, every employee of Apple has the same rights. At Apple, if a task can be performed better, and there is a better solution, the employee may not need to report direct execution or improvement. Because of excellent improvement, everyone can see it, and when an improvement is good enough, it will naturally replace the past plan.