Let the vegetables to learn the Internet or the traditional selling vegetables to kill?

For entrepreneurship, what is more important than what to do, O2O is no exception. Http://www.aliyun.com/zixun/aggregation/12210.html "> Fresh electric dealer was discussed in full swing, but I always feel something is wrong." Today suddenly thought of this topic, can't help but suck a mouthful of breath!

We are all talking about how to do this, but we have never seen any discussion on the positioning of the fresh electricity dealers. It is expected that the whole of the year is a fresh electricity business, it is estimated that in the construction of the entire so-called new ecological chain, and then burned a lot of money, and then, in addition to low-cost or low price--whether the raw electricity manufacturers will go the way of the old?

So we have to consider a question: Should we go to the internet to sell vegetables, or to use the Internet to kill all the food dealers hate AI? Another expression of this question is: will O2O become an industry revolution or a tool for industry?

First, in the current fresh electricity business field, the most dangerous is the entrepreneur bosom world, but with hawkers for profit.

Most of the fresh electricity business start-up companies, obviously doing the business of selling vegetables, but full of O2O mode to change the whole basket project ambition. We can anticipate the future outcome of this type of entrepreneur:

1, succumbing to the industry, profits, to transform themselves into a web-selling food companies, that is, the use of armed food vendors.

2, do not succumb to the industry, like Liu to fight, such as Dongicode fighting. He kept the integration of industrial chain, to find production base, build logistics channels, build outlets, and constantly financing burning money. Finally, one out of 10,000 became Liu, began to fight with vegetable companies, fruit markets, traditional supermarkets, and the rest became martyrs, deserters, disabled soldiers.

3, career change to help vegetables to sell vegetables, and industry harmony.

No matter what outcome you end up with, but there is a problem I must point out: The world is not self-interest, but altruistic, mind the world can get the world.

Second, please keep fresh entrepreneurs do not forget the existence of Taobao, be sure to think about how Taobao will intervene in fresh electricity business. If Taobao's corporate principles have not changed, then Taobao to intervene in the way of fresh electricity must be tens of thousands of vegetables on Taobao selling vegetables! Taobao does not will be O2O, but social O2O ecology!

Do the world dream of the entrepreneur best sober up, and the big crocodile fight the world is not a good thing. Fresh electricity business in this field, online products must be bundled offline services, which means that the industry is not a fast industry but slow industry, you can not pass the speed of the mouth of the big Alligator grabbed a piece of land.

Third, so I would like to advise fresh electricity business entrepreneurs from now on to do subtraction, first to change themselves into a selling vegetables hawkers, or simply to provide network support to vendors, and even with hawkers; do not easily dream of the world, do all-inclusive layout.

O2O is definitely a revolution, don't think O2O is the life of a peddler. Looking back at the revolutionary process in China, the first pioneers took the strategy of exterminator alone and then the last victors took the strategy of launching the lowest-level masses. Fresh market will not be exceptional, look around 20 years after the fresh market, must be the world of electricity, but must be aware that hawkers have the world.

Entrepreneurs must also contact with the Earth's atmosphere, to be integrated with the land, deeply rooted in the fresh market will be able to achieve success.