Let users use "cool" people network APP

Once upon a time, "Internet Empress," said Morgan Stanley, an Internet analyst at KPCB, Mary Mick himself believes that China's mobile Internet users now account for 80% of China's total number of Internet users. Compared to other markets, China's mobile Internet users have now reached a "critical mass", which means that the rules of the game of the Internet ecosystem will be rewritten again, while the mobile terminal has now occupied a new round of waves Top of the

China veteran classification information website founder and CEO Wang Jiasuo people say that the mobile terminal layout will follow the principle of simplification, the people network to do the most simple classified information mobile experience, so that ordinary people can through mobile phones Use people network.

Insiders believe that BAT is now generous to seize the mobile portal, which belongs to the "vertical and horizontal" of "seeking outside", and people network such platform is "changeable" "hard skills." In the face of changing situations, the business models of their respective enterprises are related to their development paths and are different from each other. However, people familiar with the people network revealed that the people network adhering to the "minimalist" concept, continue to increase user experience on the road to optimization.

Put another way, people network APP from the outset around the needs of users, continue to optimize the use of experience, and strive to be "simple, practical, fast to cool" rhythm. This point, and Qingdi Group founder, chairman and CEO Ni Zhendong exactly the same idea, he believes that "you do something to find the user's pain point, allowing investors, users with fun, rapid growth, let We can not stop, love never leave. "

This approach is in line with the current development trend of the entire mobile Internet. The 2013-2014 China Mobile Internet Blue Book released by DCCI shows that the mobile Internet market in China is under active evolution: the system is stable, the network is diverse, the developers are upgrading, the service is innovating, and so on. Mobile terminal in the smart, user-friendly, easy to use, fun, convenient and more level around the user's habits to change.

Speaking of simple and easy to use user experience, people network APP is undoubtedly a good choice, extremely simple information publishing process, as long as a phone number, a simple description, click "free post information", the information can be released, then Tens of millions of Internet users can browse to the relevant information. The author also noticed that in APP of the People Network, it is also possible to communicate through personal information and communicate promptly, greatly enhancing the privacy, convenience and interest of buyers and sellers. Let second-hand housing, used cars such large transactions have become more simple, convenient and reliable.

People's Network Product Director Liang Yi said the people network mobile already trumped the traditional 2.0 era approach is to voice, video and other aspects of force, and strive to tide in the 4G era, everything ready. Users can record a voice or video to sell cars, sell, or friends, job search, so classified information on the mobile experience will be more entertaining and user-friendly.

At present, the total network traffic of people network exceeds 70% all from the mobile terminal, accounting for the highest proportion in the domestic classified information website, including IOS system, Android system and WAP side traffic. Statistics from China's IT Research Center (CNIT-Research) show that in May this year, People's App ranked the fastest growth in downloads on the nine major Android platforms with a growth rate of 80.4%.

In addition to software upgrades and optimization, hardware devices are also being upgraded at a faster rate. Nowadays, a smart phone is far cheaper than a computer and its threshold is very low, prompting many people to skip the PC era and directly "transition to "Mobile era, the mobile phone is no longer a luxury, and become essential manual FMCG. According to Prof. Liu Dehuan, professor of Peking University professor APP market research report shows that China's mobile Internet users are female, low education, low-income and other smart phone population trends spread, and the people network trick is that when the Chinese Internet habits change, People network APP will be the best use.