Let your page "quiet" down

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Purely HTML-formatted pages are often called "static pages", early Web sites are generally static pages, but because static Web pages do not have the support of the database, will increase a lot of work, and due to lack of interactive function, so when the site has a lot of information and more functions, completely rely on static Web pages can not be achieved, So the dynamic Web site to become the inevitable requirements of maintenance, but due to the existence of a large number of dynamic Web pages, but also caused a certain problem, some full dynamic Web site will lose a lot of users to find opportunities. Of course, these problems are not unresolved, it is important to have a high degree of attention to the network marketing point of view, any technology is to network marketing needs, the effect is the first, as for the use of technology itself is not a goal.

(1) Search engine only catch a piece of skin

We often encounter this situation, based on the results of search engine feedback, is the information they need, but when the page is not found that content? And why? Because the information that the search engine displays is not retrieved from the Internet in real time, it is periodically retrieved from the Internet and then deposited in its own database. The information that the user retrieves is the information that the search engine has collected, so it will feedback a lot of results in a very short time. The problem is here, the same URL, different periods of content in the change, so that when the user clicks appear is the latest page content, may be included with the search engine content has been completely different, the results of disappointing users. If it is a static web page, this situation does not generally occur. In fact, this is not a search engine error, and through reasonable design, this situation can also be avoided. Therefore, in order to search results consistent with the user's expectations, on the one hand, as far as possible to use static Web pages, on the other hand, as far as possible to keep the Dynamic Web page content relatively stable.

(2) Web pages cannot be retrieved

To marketing for the purpose of the Enterprise website, who also do not want their own web pages can not be retrieved by the search engine, but in fact some of the use of ASP design site, many content pages can not be search engine retrieval, directly lost the opportunity to be found by users. If a website construction service provider to the customer said that we adopt the way of Dynamic Web page, but your website will not be retrieved by the search engine, I believe no customer is willing to entrust you to do this even if only thousands of Yuan micro-enterprise website. What do we do? There are actually certain solutions in the usual case, the use of ASP Program Web site, home generally still can be retrieved, although compared to the full static page of the site, lost a lot of opportunities to be retrieved, but after all, there is a major web page to play, that is to say, Should be on the home page to do the article: as far as possible to do a good job on the homepage of the search engine worry! If the search engine returns the information has enough valuable parts to attract users to the home page, so that users still have the opportunity from the home page gradually find the information they need. Of course, in many cases there is no need to give yourself a little space to play, it is best to consider the following "static and dynamic combination" proposal.

(3) A few years ago, the Web page has files to check.

In order to study the need, sometimes encountered to find a few years ago, Web page information, such as the author in the preparation of electronic magazines, I hope to find the earliest online marketing of Chinese articles, unfortunately, those who have the classic article through the general search engine has been unable to find, although some of the articles are reproduced by But either does not explain the original publication date and the publication media, either has already passed the content edition, already is not the original appearance, sometimes even if contacted to the original author himself, also may not be able to remember at that time accurate situation. The author's own early personal homepage has collected almost all the articles about Internet marketing that can be found at that time, but with the number of upgrades and personal homepage of the constantly revised, collected information has been removed from the personal site, only their own original articles can be retained, so once it is very simple problems become complicated. However, it is gratifying that through the United States an Internet Archive collection of Web pages, the content of any HTML static Web page can be found in accordance with the original content of the page link, and the use of Dynamic Web technology, at most can find the title list of articles, the original content is not found. It was an unexpected harvest.

(4) Static and dynamic combination to static braking

From the network marketing point of view, of course, the effect of static pages is better, but in fact may not be realistic, then can take a static combination of methods to solve. The combination of static and dynamic has two meanings: on the one hand, for some important, and relatively fixed web pages made for static web pages, such as the package contains rich keywords website introduction, user Help, site map, etc. on the other hand, can be dynamically implemented Web pages through a certain technology, when released after the conversion to static Web pages, This is especially true for Web pages (such as news, etc.) that do not need to be updated ever since they are released. "Static and dynamic combination, static braking" reflects a basic idea of network marketing: Static Web pages can not be used to solve the dynamic Web pages, especially for some important pages must be used in a static way to deal with.