LG 2014 revenue target in Taiwan accounted for 8% percentage of the overall market

Abstract: Taiwan LG Electronic Communications Market Associate King revealed that LG 2014 in Taiwan revenue target accounted for 8% of the overall market, while in addition to the continued introduction of high-end machine species, LG will be the main attack in the midrange market. In addition, previously announced smart wear equipment will be the fastest in 2014

Taiwan LG Electronic Communications Market Associate King revealed that LG 2014 in Taiwan revenue target accounted for 8% of the overall market, while in addition to the continued introduction of high-end machine species, LG will be the main attack in the midrange market. In addition, previously announced smart wear equipment will be launched in the third quarter of 2014.

Pension said in an interview that the introduction of the mini-LTE LG G2 mini in Taiwan, mainly locked into the mid-end LTE market, and aimed at NT $9000-13000 (about 1858-2684 yuan) between the price demand. In the future, in addition to the continued introduction of high-end flagship aircraft, 2014 will focus on the central market. In 2014, it is expected to launch 2-3 mid-price LTE mobile phone, and the continuous introduction of L series machine corresponding to the 2G 3G system requirements. In the tablet market, LG G PAD 8.3 Successor is expected to be introduced in the second half of the year.

King said that the LG mobile phone products in Taiwan pricing mainly economic strategy, the same model compared to other markets are generally low, and therefore more competitive. In view of the 2014 market target, pension will consider the total market revenue of more than 8% (from 2014 to date has reached about 4%). At the same time, the previous flagship LG G2 in Taiwan sales also accumulated more than 100,000 units, the recent launch of LG G Pro 2 Cumulative sales of about 8000 units.

The smart-wearing devices section, including the 201-year Lifeband Touch of the smart bracelet that was displayed during CES No. 2014, and the recent smart watch G Watch with Google's Android wear platform were expected to be launched in the second quarter of 2014, However, the global market strategy is expected to be extended until the third quarter of 2014.

As for the 2014 MWC No. 2014 with Microsoft announced the cooperation of Windows Phone platform mobile phone products, the future of the relevant products will be introduced into the Taiwan market, King said there is no plan for the time being. As far as overall market performance is concerned, LG may still be looking at the demand for the smartphone market in Taiwan, and will consider whether to introduce such products.