LG announces to join hands with CCTV, Tcl bundle Beijing song Hua Cable

Digital TV Cake Candle has been lit for nearly 10 years, ages's color TV manufacturers are finally ready to blow candles ——— a few days ago, the State administration of Radio and television deputy director Zhang Haitao said, plans this year in the country a total of 100 cities broadcast terrestrial digital TV, High-definition television and analog synchronization.　　Among them, will have specially allocated 2.5 billion yuan special funds for the National 35 cities terrestrial digital television construction. Such a high-profile stance, so that market participants finally see SARFT in the digital television planning of the substantive steps. TV companies that have been circling the fence outside the digital TV have been shot. At the end of April, LG announced the joint with CCTV to CCTV sports channel Digital TV partner's identity, and content providers to push the popularity of digital television;　　Tcl and Beijing-China Cable Alliance, the first open color TV terminal manufacturers and operators of the mode of cooperation to the market to introduce a dual-card integrated digital machine. With Kim Yong beggars. "The next 3 years, the entire digital television industry will reach 3 times times the annual growth rate, the Chinese consumer market has become the fastest growing industry."　　"The industry opportunity of Digital TV is opening up the curtain," said Lu Xianbo, a senior household appliance person.　　In this respect, TCL color TV, a person is very emotional: Digital TV said for nearly 10 years, but in the HD program source matching has been difficult to break through, which makes manufacturers in the digital field of exploration equivalent to nothing. There is also the programme supplier: In fact, before the 2008 Olympics, the eight Olympic cities have been pilot digital television programs.　　But the program income is limited, according to CCTV's under the media announcement, as of April 30, 2008, the media received CCTV HD channel program fee divided into income of only 26040 yuan. On the one hand, CCTV and other programs broadcast side want to enrich high-definition program content, on the other hand, color TV manufacturers want to promote the popularization of terrestrial digital television.　　From the hardware to the playback mode, around High-definition Digital TV, the princes are holding their own "Kim Yong", but it is difficult to from this market share. Theoretically in the next 6 years ——— can be compatible with High-definition program signals and traditional analog signals of the digital television demand for the full outbreak of the mainstream sales products, but on the contrary, the market is still in the pioneering stage.　　Many consumers are unaware that digital television is so close to itself. The lack of consumer demand to stimulate the domestic television market is a "slow response" phenomenon, the current market on the sale of television products are still ordinary analog TV products. [Page] Color TV manufacturers allied upstream at the end of April, LG announced the joint with CCTV, and content providers to push the popularity of digital television;　　Tcl and Beijing-China Cable Alliance, to the market launched a dual-card integrated digital machine.　　Color TV manufacturers are well aware: must be closely combined with upstream resources to achieve sales volume breakthrough. CCTV HD Channel editorial director Liu Lianhi revealed: CCTV moved into the site, program production will be fully achieved high-definition. CCTV will open 8 high-definition channels in the future, in addition, Shanghai SMG, Hunan and Shenzhen and other local televisionTaiwan is also in the transformation of high-definition. High-definition content will increase rapidly, perhaps this is the reason why LG actively allied with CCTV. But LG does not just want to be a partner, it wants to be more involved in the promotion of digital television. Chong, President of LG Electronics (China) Co., said to reporters, "as the first company involved in the field of digital television, LG has been focusing on the research and development of digital TV frontier technology for nearly 20 years, and participated in the development of digital transmission standards, because LG believes that the digital entertainment era, which can bring high-definition visual feast to viewers, Must be the innovation direction of TV industry. "and Tcl and song Hua Wired" Hug Regiment "is the color TV manufacturers and operators of the first attempt to marriage. Users do not have to use set-top boxes to directly watch digital TV programs. Previously, color TV manufacturers and operators have been unable to establish a tightly coupled industrial cooperation model, resulting in the digital television industry "End-to-end" level has been stagnant.　　and "dual-card integration," the digital one in the foreign market has been very popular, in North America and Japan, the two major mainstream consumer markets, digital All-in-one machine in the new users accounted for 95% of the purchase rate.　　Rocheb, deputy general manager of Beijing China Cable television network, said TCL chose the cable cooperation because "the song Hua Cable transmission all high-definition programs, in addition, Beijing is the best city of digital television policy." "At present, the domestic cable set-top box users more than 45 million, but the vast majority of one-way, SD basic set-top box, can not provide high-definition interaction and other advanced applications."　　Li Lu, executive deputy general manager of TCL Multimedia China Business Center, said TCL would consider a copy of the cooperation model in other cities with the song Hua Cable. Tsinghua Tongfang to carry the standard false first into domestic liquid crystal Top 6 Tsinghua Tongfang announced: will be in 2 years to turn to digital television and network television production and marketing. Tsinghua Tongfang Consumer Electronics division general manager Wang Xiangdong said: "The same side of digital TV with dual-mode one machine and the full mold machine in parallel into the market."　　and will adjust the price of digital television, changing the image of the high price of digital television. "Participation in the formulation of national industry standards, so that the same side in the future competition in the opportunity to achieve." "The same side Consumer electronics division general manager Wang Lianghai said. "From 10 before the standard brewing, to today's digital television industry is about to become popular, the same side always participate in, and to create a digital TV industry chain, it can be said that the same side of the digital TV industry has matured."　　"After a 450 million injection into the Shanghai SMG, the same side has become the industry's only IPTV license manufacturers, and at the same time has digital terrestrial transmission standards, digital television products, set-top boxes, as well as hundred-vision, friends shopping, Tsinghua schools and other content to provide resources, thoroughly opened the digital TV industry chain. "Ground signals and the limitations of existing digital models have led to many programs not being aired in High-definition," he said. Of course, the most fundamental thing is money and talent.　　CCTV HD Channel editorial director Liu Lianhi said. As LG Electronics hopes: To popularize digital television knowledge to consumers and to speed up the changing speed of the television market ——— These two are the ChineseThe two "legs" that the digital TV cake needs most.　　[Page] point of view domestic color TV manufacturers why set up their own interface GB? Although HDMI has become the current international standard of digital interface, but the Chinese manufacturers obviously want to launch "their own GB." A few days ago, Hisense, TCL, Skyworth, Changhong, Konka, Haier, Panda, SVA and Taiwan Synerchip technology several large domestic color TV giants, announced the introduction of China's independent intellectual property rights of the television digital High-definition Interactive Interface "Diiva", hoping to join the Diiva organization will be able to waive the patent fee strategy, expand the　　, but also prompted the HDMI organization to make concessions on the issue of royalties. It is reported that, in addition to the establishment of the Diiva standard of the 9 manufacturers, Samsung, Sharp, Panasonic, LG and other home appliance manufacturers, also interested in joining the organization. Wangxiaoxing