KeywordsHandset manufacturer handset appearance dessert LG mobile phone mobile phone color
At the beginning of the new year, many young mobile phone users are staring at the LG Mobile Web account in different places, competing for the "LG phone dessert Shop" New Year's first "sofa." The "Dessert shop" in a named "Lollipop" LG GD580 mobile phone, has become the most hot topic of the young people, and LG's mobile phone to create a "dessert strategy" also announced the full launch. Last October, an ice-cream dance designed specifically for the LG Ice cream mobile phone was imitated by tens of thousands of urban girls and spread quickly. The latest sales figures show that LG "cookie" mobile phone KP500 since the November 2008 listing has been very popular, global shipments have exceeded 10 million units. And before this, to "I chocolate U" Popular people's chocolate phone has long been tens sales performance in the bag. Data show that "Lollipop", "Ice Cream", "chocolate", "cookies" and other LG dessert series mobile phones are breaking the hearts of young, fashionable consumers, and the "dessert strategy" has quietly become the 2012 LG Rob the world's second largest handset manufacturers in the position of an important part of the deployment. has always been known for fashion design LG, taking into account the consumer's appearance of the aesthetic needs of the mobile phone, its launch of "dessert" mobile phone attracted many users of the eyeball. Sweet and lovely ice cream, classic fashion chocolate, fun cool Lollipop, the first appearance of the product, has been a deep impression on consumers. In addition, the unique product features of the LG dessert phone are also refreshing. In 2006, the LG Chocolate mobile phone, "One Touch is red" touch keyboard immediately became mobile phone manufacturers to emulate the mobile phone function. Since then, whether it is ice cream mobile phone LED lights, happy to send the whole keyboard, or lollipop mobile phones flip mute, gorgeous rainbow lights, have become its signature features. Elaborately crafted product appearance, rich interesting function application, become LG Dessert mobile phone successfully into the young fashion mobile phone market, the first stepping stone. Since then, LG will be sweet phone fairy constantly upgrade, deduction, and successfully create a series of dessert phone, "dessert strategy" first signs. When the LG Dessert mobile phone in the GSM market, 3G market competition has been opened. Many mobile phone manufacturers have increased investment, hope to take this opportunity to divide the world, and will look to the high-end smartphone field. 3G Mobile phone market all four, smartphones almost become synonymous with 3G phones. At this point, LG in the implementation of smart-phone strategy, but also the years of painstaking development of the dessert series of mobile phones to 3G product areas. From the Golden "cookie" KV500 bought at the beginning of last year, LG continued to attack the 3G market with a new generation of ice-cream cell phone KV600 and bl40e/bl20e. In the high-end business machine melee 3G Mobile phone market, the LG dessert family with its beautiful appearance, rich entertainment function. Late last year, the new member of the LG Dessert family StickLollipop GD580 mobile phone listing, the current LG Lollipop mobile phone has more than 6 kinds of shell color, each color has a different nickname. According to LG official news, China's lollipop mobile phone color may be richer in the future, and the future of LG "dessert strategy" will be the deployment of how to continue to be expected. Commercial newspaper reporter Mao Tao tao
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