LG follows 4K TV price reduction experts call the untold price war

Recently Samsung, Sony's 4K (Ultra High-definition, also known as UHD) television in the U.S. market price, yesterday, LG in the U.S. market followed by 4K TV price reduction, the decline of more than 15%. And Tcl, Skyworth, Konka and other Chinese color TV factory Some models of 4K TV, in the domestic price has dropped below 10,000 yuan. But experts told the first financial daily that 4K TV is still not a price war, this year is the 4K TV "The", the next few years is the rapid growth of 4K TV.

According to foreign reports, nearly one months, in the United States market, Samsung 55-inch 4K TV from 5499 U.S. dollars to 4499 dollars, 65-inch 4K TV from 7499 U.S. dollars to 5999 dollars; Sony's 55-inch 4K TV dropped from 4999 to $3999, 65-inch 4K TVs dropped from 6999 dollars to 5499 dollars. In this respect, LG from September 1 onwards, also 55-inch 4K TV from 5999 U.S. dollars to 4999 U.S. dollars, 65-inch 4K TV from 7999 U.S. dollars to 6499 U.S. dollars.

The reporter learned from LG Electronics, LG in the Chinese market 4K TV only 84 inches, "There is no price reduction information in the Chinese market." ”

Previously, Shei, president of the Consumer electronics business of Sony (China) Limited, also told reporters that Sony's 4K TVs sold in China would be priced according to local markets.

Despite the two-digit price cuts in the US market in the past one months, the Chinese market has also seen 4K TVs below the million yuan, but Bing, director of research at display search China, says this is no "price war". Because in the global market, more than 90% of color TV prices are below 1000 U.S. dollars, even after the price reduction, 4K TV still belongs to high-end products, has not become mainstream. "To reduce the mainstream products to the cost of the following, can be said to be a price war." ”

From the sales point of view, the world's color TV sales of more than 200 million units a year, and Bing estimates that this year, the world's 4K TV sales of only more than 1 million units, 4K TV panel supplies only 3 million pieces.

Group Chuang Photoelectric a middle-level to reporters that the group created the Global 4K panel supply of 60%, and the production of 4K panel yield now can reach 90%. Bing analysis, although the definition of 4K panel is full HD (FHD) panel four times times, but the material cost increased less than 10%, the yield increase to 4 K panel cost reduction of the main factor.