LG G Watch official propaganda website like fashion magazine

If you were to advertise for a smart watch such as LG G Watch, what would you do, or which foothold would you advertise? Perhaps LG believes that smart watches are not just an electronic device, but also a fashion accessory, so LG is advertising from a lifestyle perspective. Lggwatch's official propaganda page is like the fashion magazine page, the Goddess and the male God takes the model, displays Lggwatch's wrist amorous feelings, while uses the magazine style picture to impact the user eyeball, LG in each page joins the product introduction, for instance forever on-line function, the replaceable watch characteristic, the dustproof waterproof function, Notification functions and voice control functions. For this kind of propaganda, some people express appreciation, because it can enhance the fashion style and high-end atmosphere of the watch. Opponents say it is not appropriate to advertise a technology electronic product in the style of a fashion magazine, this leads users to think it's a nice accessory and ignores its functionality, and LG should focus on how Lggwatch makes your life better, but it seems to be Apple's forte.