LG Mobile China Adjustment: Want to recapture the share of the cottage machine

November 2 News, LG Mobile phones are quietly in China's research and development system adjustment to avoid the same time in the smartphone era, the "Shanzhai machine" to occupy the map. The focus of this adjustment is the integration of its hardware platform with the operating system, according to China's LG electronics sources.　　Break the previous mobile phone research and development process of "hardware platform development" and "system Design" two systems independent operation of the situation.　　In the non-smartphone sector, a proliferation of third-party research and development companies specialising in mobile phone solutions has led to a significant reduction in the technical barriers to mobile phone products and the expansion of a large number of small and medium-sized mobile phone companies, leading to the popularity of Shanzhai machines and the division of the mobile phone industry. For smartphones that are seen as the most important growth point in the future of the mobile phone market, mainstream handset makers are clearly unable to fall.　　At the end of last month, China Unicom finally started selling iphones after long-awaited, and China's smartphone competition has come to a white-hot level. Some mainstream handset manufacturers believe that the impact of the research and development model of Shanzhai is unlikely to continue in the 3G era.　　Because the 3G will greatly change the consumer's demand for the end product, and ultimately improve the manufacturer's own requirements. However, the threshold of smartphones is not high to the extent that the Shanzhai machine is shut out.　　A report by the analysis agency, ISUPPLI, predicts that China's smartphone market will grow at a compound annual rate of 25% from 2009-2013, and that the main driver of the next wave of market growth will come from lower market entry thresholds. Liu Bofung, a Chinese analyst at Isuppli, said the Android, OMS operating system and Open-source Symbian, as well as the turnkey chip platform of MTK and Huawei, would greatly reduce the entry threshold for manufacturers.　　PC manufacturers such as Dell and Acer, as well as many domestic handset makers and Shenzhen manufacturers, have launched or are in the layout of smartphone terminals. "The lowering of the market threshold for smartphone operating systems and smartphone chip platforms will enable both and potential smartphone makers to deliver smartphone products with lower upfront inputs, lower prices and faster response times."　　"Liu Bofung said.　　At this point, around the user needs to upgrade the hardware configuration of the terminal and on this basis to improve the operating system, LG and other manufacturers can not resist the means of the cottage machine.　　LG Electronics sources said that the company's mobile communications division China President Changhe has more than one time in the internal meeting stressed: "To come up with a new system to solve the problems of different research and development departments working together." In the smartphone arena, LG launched a number of mobile phone based on the Windows Mobile operating system, and it is also a founding member of the Google OHA (open cell), and recently released the first mobile phone GW62 using the Android system. LG also has a layout on OPhone handsets based on China Mobile's OMS platform. LG China has been operating on a new integrated research and development platform in the recent launch of customized handsets for China Mobile and Unicom, according to the people concerned. (Wen)