LG mobile phone "quality door" hinder the journey of the Three

South reporters Fangnan According to market research institutions Saino This April, the national mobile phone sales statistics show that the top three brands are Nokia, Samsung and Lenovo, LG ranked fourth, and the third is less than two percentage points Lenovo. According to this momentum, LG Mobile China's general manager Ningweiguang said earlier this year that "the Chinese market to enter the ranks of the three" goal is not far. However, a "problem" mobile phone KT878 has become a stumbling block on the Chinese journey of LG mobile phone.　　The problem, which is reflected by individual consumers, has exploded into a massive quality problem, and LG has yet to give a proper solution.　　A mobile phone incur such as tide complaints "black screen, crash, screen, not into the phone, battery failure, call out of line, no signal ..." since April this year, L G production model for "K T878" mobile phones in the internet repeatedly exposure, the problem is endless. "From the perspective of after-sales service, a mobile phone in a number of individual problems unavoidable, it is difficult to represent the overall quality of the phone." "A service person from China Telecom said in an interview with reporters from south. But from the current surge of the K T878 users, this is clearly not the problem of one or two mobile phones. 315 Complaints Network A April mobile phone complaints report showed that Nokia ranked top, 315 complaints received a total of 244 complaints. followed by LG Mobile phone, up to 206 cases. "Nokia has the largest market share, close to 40%, if the number of complaints alone, ranked top of the list is understandable."　　"said the person concerned. However, LG Mobile phone is not, according to Saino statistics, although its market share in China ranked fourth, but in fact, the market share only about 1/10 of Nokia. It is noteworthy that according to the 315 Complaint network statistics, 204 and LG mobile phone-related complaints, 183 from the K T878, and complainants reflect the basic consistency of the complaints, mainly concentrated in the signal normal but was called unsuccessful, prompted shutdown or are talking.　　Battery cracking, in the standby process will often cause no reason fever, standby time decreased and screen up and so on. High-end machine quality problem damage reputation public data show that the K T878 last year, the listing of an L G high-end mobile phone, listing price of about 4000 yuan, is a use of China Mobile O M S operating system of high-end O phone phones. "K T 878 is mostly a hardware issue, such as a battery, a screen, etc." "A senior mobile phone technician in the industry said to reporters in the south that the causes of these problems are not related to the Chinese mobile O M s system software.　　According to his understanding, the same use of the system Dopod, Dell and other models do not appear these problems. In fact, LG has taken note of these complaints since April, when the quality of K-T 878 broke out. But a lot of K T878 user reflects, LG customer service processing method is to update and upgrade software, "The software itself no problem, and then upgrade what?　　"LG's approach has been widely criticized by users, and this kind of approach is not a cure." Chocolate series, sparkling series, ice cream series. In recent years, the appearance of hard to do the LG mobile phone attracted a large number of consumers ' eyes, the domestic market share has also been increased year.　　However, in the promotion of visibility at the same time, K T878 no doubt on the reputation of LG mobile phone poured a basin of cold water. "Market share by low-end machine upgrade, brand reputation and profit to rely on high-end machine to contribute."　　"Mobile phone consulting company and National policy analyst Yang Qun said that from the former HP quality Gate incident, when the problem of individual products into a wide range, large area of the same problem, the brand will cause great harm." To South all press, LG has not yet announced, how to deal with K T878 quality problems.