LG Mobile Target: Surpass Huawei to compete for market third

[Guide] To achieve this goal is not easy, because the high-end machine market saturation, LG may face a fierce price war. LG Mobile Target: Surpass Huawei to compete for market third Tencent Tech-Smart February 24 compiled with South Korea's LG Electronics striving to return to global smartphones in the year three, the company will further expand its smartphone product range, and this year's sales growth target is twice times the overall growth rate of the market. LG's share of the global smartphone market was less than 5% last year, trailing Huawei, who ranked third. Park Park Jong-seok, head of LG Mobile Communications, told reporters before the World Mobile Communications Conference this week that the company also planned to sell a smart watch that could be linked to smartphones produced by other manufacturers. Last year, LG smartphone shipments reached a record 4.77 Chiban, up 81% per cent year-on-year. But to narrow the gap with the market leader Samsung and Apple, LG spends heavily on marketing, so its mobile business needs higher sales growth to return to its earnings trajectory. LG hopes to increase sales by introducing more models to attract a broader consumer base. LG has just unveiled its flagship G2 smartphone G2 Mini at the MWC conference in Barcelona, which is only a few weeks away from the company's launch of the big-screen smartphone g Pro2. Park said: "I think, in addition to Samsung and Apple, other smartphone manufacturers in order to compete for market share of competition will become more intense this year, and price competition will be particularly tragic." He also said that after a three-month loss at the end of December, the LG mobile business could take some time to return to profitability, as the department would continue to spend heavily this year promoting its high-end smartphone products. Park said that as smartphones become more popular, sales growth in high-end smartphones in the world's major markets is slowing, which could reduce the overall smartphone sales growth to between 10% and 15% this year. According to statistics published by IDC, a market research firm, global smartphone sales were up 1 billion last year, up 38% per cent year-on-year. Park said LG plans to continue to reduce its reliance on local retailers in the Chinese market. Lenovo's plans to spend 2.9 billion of billions of dollars on its Motorola mobile phone business could make the company overtake LG as the world's third. LG also competes with China's local smartphone makers, including Huawei, ZTE and Millet, in the low-end smartphone market. "In the Chinese market, we used to invest in retail channels to increase sales growth, but that proved to be very Park," he said. In the second half of 2012, we made a strategic adjustment, began to focus on high-end models of marketing, and hope that mainly through cooperation with mobile operators to improve sales. ”