LG:2013 year is the OLED television launch year bullish on the new platform of electric business

2012 is a year of TV multi-element development, the main products of manufacturers including intelligent TV, 3D TV, and the second half of the launch of the Super High-definition 4K TV. The TV multi-element boom has not been 2012 years of not good environment blocked, the world's well-known home appliance manufacturers LG in the third quarter to create 2.528 billion revenue, an increase of 6%. Song, executive director of LG Electronics Appliances Division, said in a press interview that in the next 2013, this element will continue, and 2013 will also become the OLED TV launch year.

Talking about technology: popularize 3D promotion 4K start OLED

LG's contribution to the development of the television industry is very strong, not only the successful production of the core technology of the television, but also to a number of television manufacturers to provide a high-quality screen. Although 2012 years did not give the manufacturers too many surprises, but LG still developed a variety of TV products leading the market, such as Smart TV, 3D TV and the second half of the launch of the 84-inch high-definition 4K TV, Song also on the three kinds of television market positioning and development direction to explain.

"Many 3D TVs also have smart features. Song said this makes it difficult to judge whether 3D TV priority to occupy the one or two-tier market, or the mainstream of smart television, but he believes that the three or four-tier market intelligence demand is not strong, 3D TV market development potential is very large, he revealed that 3D TV will become a popular market in 2013 LG products.

3D TV is not complex, all levels of the market have great demand and development space. "Song introduced that LG's 3D TV is polarizing not flash TV, no need to wear a battery of 3D glasses can watch," the battery-equipped 3D glasses are often harmful to health factors, LG's glasses do not need batteries, because we have solved the 3D TV technical problems. According to the introduction, because of good technical conditions, LG 3D TV cost is lower than other manufacturers, coupled with market development potential, LG is very optimistic about the future of 3D TV.

For expensive high-definition 4K TVs, Song thinks the next two years will be suitable for the wealthier people and businesses in big cities, such as villas. "While there is no universal market, LG84-inch 4K TV has achieved good results when it goes public," he said. "Song Introduction, LG in the country more than 35 high-end stores put a prototype, has now sold 60 units, the next will continue to promote the prototype of the store has increased to 85 this month."

The world's most concerned about LG OLED display technology. At the recent American CES show, LG exhibited a new OLED screen TV. "The product is still in development, but LG must be the first vendor to commercialize it," he said. "When it comes to OLED, Song shows confidence, he believes that Japanese companies have been the leader in the television industry, but now reduce the investment in technology research and development, which also led to its decline, but LG has always been the world's largest screen suppliers, in technology research and development has been ahead," 2013, LG will be the commercialization of OLED, This year is the start of OLED year.

Talking about channel: bullish on new platform of Electric business

Channel for product sales is very important, China's channel sales have its own particularity, fully grasp this particularity, for LG such import brand is not easy. Reporter learned that, in the process of cooperation with the channel, LG and channel Business has also experienced an uncomfortable stage, but in the first half of this year after the adjustment, has cooperated with the tacit understanding. For the vast Chinese market, Song is very optimistic about E-commerce.

"China's electricity quotient is growing faster than any other country," he said. Song explained that before LG in E-commerce preparation is not sufficient, but starting last year set up a full-time online team, the team has been compared with China's leading online manufacturers Jingdong, Taobao, Suning, established a direct relationship. As we all know, E-commerce has its development advantages, but also often there will be a price war and other chaotic situation, which also makes sandwiched in the middle of the various manufacturers very embarrassed. "LG in this respect actively response, we line the product is completely different." "Song believes that the management of good prices can protect the interests of their respective channels, but also protect the interests of manufacturers," the most important, the supply line under the different products, can also meet the needs of different consumers, the interests of consumers is also a protection. It is understood that in LG2011 years of revenue, E-commerce contribution less than 0.5%, but this year is expected to reach 5%, "I am very satisfied with this result."

"Next year to strengthen our own sales force building, sales force ready to increase twice times." "Song also revealed that next year LG's online products will be implemented independently of development and sales."

On energy-saving subsidy: help but not rely on

In addition to constantly open up new sales channels, LG also participated in the June 1 this year to start the energy-saving subsidies Huimin project. It is understood that LG has three kinds of products to participate, including television, washing machine and refrigerators, the current progress is very smooth, Song also on the policy of energy-saving subsidies quite recognized.

The 2012 household electrical appliances industry has negative growth, but the energy-saving subsidy policy does help a little. "Song told reporters, LG's products are mainly energy-efficient products, is in line with market demand, which is the proportion of television, the introduction of energy-saving subsidy policy to the market a development momentum, reduced negative value. However, he also said LG did not suffer from policy dependence. "LG's entire market will not be affected by the end of the policy. "Song that China's three or four-tier market is speeding up the pace of urbanization, home appliance sales market space is very large, LG this high-end brand recognition has been increasing, LG in the next occupy the one or two-tier market will also focus on the development of the three or four-tier market," the market is bigger, even if the energy-saving subsidy policy ends, We will not be affected. "