Li 瑒: Create the world's first genuine free movie Network

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"Enter the narrow gate." For the gate is wide, the road is large, and there are many who enter, and the door is narrow, the road is small, and the people who find it are few. "This is a passage from Jesus in the Bible," he said.

The "narrow door" of the Bible is a door that can only be found by searching. U.S. Ming Communications Group chairman, Quark Film Network CEO Li 瑒 is trying to explore the quark network of "narrow door", Maverick choose to go "genuine free" "narrow door."

"The quark Movie network will be the largest number of authentic films in China." In today's online environment full of ' sex, lies and videos ', the path we choose may be tough, but sticking to the right things is getting closer to the goal. Li 瑒 firmly said, "The quark movie network is going to be a" path "that is not known to all, to find a ' narrow door ' for a great company. ”

Genuine free innovative business model

From a number of ads to the CCTV "Standard King" to the planning organization, "Tiger Woods Shenzhen Mission Hills Challenge", and then to create the world's first genuine free movie network-the Quark Film Network (www.quacor.com), Li 瑒 always in the challenge and beyond their own. At the beginning of the 2008 New Year, the reporter once again interviewed Li 瑒, his carefully run quark film network has just been in the CTR (CCTV market Research) and China Advertising network jointly hosted the "First New media annual event", won the "annual China's most Valuable new media" award, he also won the "New economic media of the Year" Awards。

In fact, the quark film network since April 28, 2006 on the line test run, especially after the November 18, 2006 formal bright Sword, it caused the industry's sensational effect. Quark Movie Network Unique "genuine Film + Free Watch + SMD Advertising" Innovative business model, caused by advertising and the new media industry's general attention.

"Completely genuine, absolutely free, arbitrary viewing" is the unique concept of the quark film Network. Li 瑒 that content is free in the future for a long time the basic characteristics of the Internet environment in China, the genuine charge of the film site is not the most suitable for consumers at present, free piracy mode is not worth advocating. "We want to build a third model that is different from the two, and to balance the copyright purchase and operating costs of the quark net by advertising returns." Through the pay-for-effect patch advertising business model, you can achieve the copyright party, advertisers, internet users and the quark film network of the many win. ”

The quark Movie network main pushes "the genuine free movie + video patch advertisement" The Innovation advertisement form, according to the launch effect carries on the advertisement charge accounting, is the development potential new media advertisement launch form. Li 瑒 said that the quark film network in the placement of advertising is based on the actual movie/ads to watch the flow statistics, according to the actual traffic to advertisers charge, while in the advertising campaign will consider the relevance of the content of the film. "Quark film network for advertisers tailored advertising innovation model, can provide customers with integrity management, precision communication, technology innovation and interactive marketing of a variety of advertising services, and nielsen//netratings advertising monitoring for customers to ensure that the effective statistics of advertising release. ”

Li 瑒 introduced that last January 18, the Quark film Network launched the world's first genuine free movie Network online, the first to land in the Quark film Network line of the Golden Horse Award film "Father and Son" in the Jiao Zi Group of SMD image ads. During the "Quark film Spring Festival blockbuster", in combination with the Golden State communications want to open up new growth space outside the traditional marketing customer demand, quark for the original customer "film Patch advertising + website advertising +q Network Direct" New Media integrated marketing program, give full play to the quark network platform advantages and resource integration capabilities. "Video patch advertising and a variety of new media advertising form combination, effectively improve the Jiao Zi group and Kim Li mobile phone corporate brand image and product network Direct sales performance." ”

Li 瑒 that the exclusive network copyright film patch video advertising has targeted, fine differentiation, precision, adhesion, interactivity, expressiveness and other new media features, is to ensure the network video advertising terminal arrival rate, to achieve good communication effect of the best content form. As of now, the Quark film network has exclusively bought out the Golden Lion film "The Good people of the Three Gorges", the Golden Horse Awards film "Father and Son", the Gold Ball film "The Veil", the Jiang Director's new novel "The Sun rises as usual" and other outstanding movie's network copyright, and is discussing the newest domestic movie blockbuster's exclusive network copyright.

"Exclusive network copyright film patch video ads, with the traditional media such as: television advertising, newspaper ads to form a benign cooperation, in order to achieve better results of co-operation." Service in the brand spread of the effect of new and old media in the cost ratio can be based on the characteristics of the brand to form a reasonable ratio. "In the Li 瑒 view, SMD video advertising in the form of the most close to the television ads, is the text-oriented traditional network advertising forms of impact."

"The core value of the new media is integration, the Quark film Network will build a network of online cinema distribution platform, across the film production distribution, Internet integration, new media advertising operations in three areas." It from the technology to catch up with the rapid development of the Internet, from the content of the commercial potential of a huge film products, and ultimately to the media advertising business ideas to achieve profitability. "Li 瑒 's confidence in the quark film network, while the U.S.-Ming Communications Group more than 10 years of advertising marketing, brand, media resources and experience, is undoubtedly the quark network can fully use the powerful weapons."

Authentic content is the effective carrier of brand advertisement

The genuine is the quark movie net always adheres to the banner, Li 瑒 created the quark net the goal is ambitious, aims at China to establish one to insist the correct business value, provides the best product and the service the commercial organization. "The quark movie Net wants to provide more and more rich genuine movie works for the masses of netizens free of charge, and thus to transform the broadband industry chain and integrate the channel resources, in order to free watch, patch advertising viable business model to change the Internet piracy film rampant status quo." ”

"We provide a number of rich, sophisticated production of genuine films, so that netizens have never refused to refuse the reasons for piracy!" According to Li 瑒, the Quark film network currently has more than 2000 authentic films, nearly 5,000 video clips, also offers MP4 movies, high-definition movies, can be free online on demand or download to watch. "By providing rich free authentic movies for netizens, the quark movie net relies on movie patch ads to achieve the profit model of operating revenue, which is in line with the already existing consumption habits of Chinese netizens for free video viewing." ”

The relevant data show that the film is the highest artistic value, the most extensive audience based on the form of cultural products. Around the film's various advertising marketing methods are also emerging, film broadband advertising also with the development of broadband Internet has surfaced, increasingly by advertisers to recognize. The vast space of the internet will give film marketing with great imagination and market space, and film broadband advertising can also provide more value for enterprise marketing than cinema.

The quark film Network is one of the few new broadband media providers that insist on a genuine film business model. Attach the brand ad to the film with internet copyright, use the Internet as the carrier for the advertisers to spread the brand, this is the Li 瑒 for the Quark film Network carefully designed business ideas. "There is no doubt that the most art-worthy films have great commercial development value on the Internet," he said. But the network environment is full of a large number of pirated movies, although to bring more benefits to netizens, but let the brand advertisers deterred, imagine which advertisers are willing to let their own brand ads attached to pirated online movies?

Li 瑒 stressed that the genuine network film fundamentally resolved the content of the legality of the operation, clearing the copyright blind area of the Internet, for the real sense of the new media advertising platform has laid the most solid foundation. "In addition, the quality of the film content and the original video content of the network has a fundamentally different advertising value." ”

Genuine Alliance promotes the healthy development of network video

Only genuine content to have a real brand advertising value, more and more domestic websites are aware of this, and began to work together to build a genuine network market environment. January 8, 2008, the quark film network joined hands with China Copyright Protection Center (under the National Copyright Administration of Press and publication Administration), China Film Copyright Protection Association, with the United Network, NetEase, the Internet, Thousand Dragon Network, China Network, Baidu, Phoenix and other cooperative websites in Beijing announced the launch of "China's Authentic Film website Alliance" Cooperation program. Xinhua News agency, People's Daily, Jiefang Daily, guangming and other important domestic media have reported this.

According to the "China Genuine Film website Alliance" Cooperation program, members of the website will be strict self-discipline, mutual supervision, public commitment to "adhere to the genuine, to combat piracy", while calling on the whole society to "support the genuine, refuse piracy", advocating the public away from the Internet pirated video content, with their own actions Li 瑒 said that the purpose of initiating the "Alliance of Authentic film websites in China" is to promote the overall copyright awareness and the level of copyright protection in the film network communication industry, standardize the market order of film network communication, and strengthen the protection of film works copyright, especially the right to disseminate information network.

It is understood that the Mandarin blockbuster "cast", "assembly number" and so on in the national cinema line hit, pirated video has been in the Thunder net, Tudou, 酷6网, 56 nets and other video-sharing sites, directly to the movie Cinema Line box office and the extension of business value to achieve a serious impact. The shocking thing is, Sina, Sohu such portals are through podcasts or video channels to spread a large number of pirated movie videos, "Cast", "Assembly number", "Lust and Precepts" are recommended by the prefecture.

Internet pirated movies have seriously damaged the order of Chinese Internet market and damaged the development of the film industry. Zhongjun, president of Huayi Brothers, told the media that "most of the Chinese films invested in China in recent years are losing money." Piracy has become the biggest link in restricting the development of Chinese films. Last year's growth in China's movie box office was not unrelated to anti-piracy. ”

"People defying Granville, then Da Wei to." We firmly believe that, with the state of the film copyright and other intellectual property rights, such as the continuous strengthening of the program providers and operators of network copyright awareness, the increasing legal rights of action, the belief that China's copyright market will be more and more purified. Li 瑒 told reporters. According to reports, last December 26, the quark film Network and the Chinese Copyright Protection Center Legal Department formally signed a letter of attorney, the two sides will be in legal advice, copyright cooperation, rights and other aspects of long-term close cooperation, and the Chinese Copyright Protection Center to reach a clear strategic cooperation intention.

"The quark Movie Network launches the Chinese Genuine Movie website Alliance, establishes the quark movie channel on the Alliance partner website, adds the genuine movie online to watch the traffic to be able to reach tens of millions, not only may promote the network Video advertisement value realization maximization, simultaneously also has promoted the Chinese network video market healthy development." "Li 瑒 also issued an appeal:" To promote the genuine cause of China, each industry, the field of each member must make their own efforts, including advertisers. Advertisers should avoid advertising on pirated websites or pirated video, both for public morals and for brand advertising. ”

We're on our way.-Kua Ketta Chronicle

• October 2005, the U.S.-Ming Communications Group Strategic investment to build a quark network.

• April 28, 2006, the Quark Film Network (www.quacor.com) on-line trial run.

• August 22, 2006, the Quark film Network and "Jiangcheng Summer" signed a network exclusive copyright, and held a "Jiangcheng summer" signing ceremony of the media meeting.

• November 18, 2006, the world's first genuine free movie website--the quark movie network official Liang Jian, and signed the "Three Gorges" good people, "father and Son" and other film network exclusive broadcast copyright.

• December 9, 2006, the quark film Network held "the Three Gorges of good people," the quark concert to see the film, this is the first time the network media for the traditional film held a point map.

• December 12, 2006, in the first China Beijing International Cultural and Creative Industry Expo, the Quark Film Network finalists "2006 China's top ten most innovative new media investment value" three.

• January 18, 2007, the Golden Horse Awards film "Father and Son" in the quark film Network family, the world's first genuine free movie Network online also announced the official launch.

• January 21, 2007, in the Second China Media Innovation Annual meeting, the quark film Network was selected "2006 Ten innovative websites."

• February 15, 2007, a new version of the Quark film Network, new download features, "Quark cinema", "video Through Train", "Network boutique", "Quark community" together to create a movie portal community.

* February 15, 2007, the Quark Movie network courtyard launched the "Quark film Spring Festival blockbuster", Golden Lion award film "The Three Gorges Good", MA Ma award film "Father and Son", Golden Globe Award film "Veil" and other six exclusive copyright films to celebrate the spring.

• March 2007, the Quark film Network became the 14th annual Beijing University student Film Festival Network Video exclusive partner, opened the 14th University student film festival eighth short film competition movie Selection area.

• April 10, 2007, the Quark film Network hosted "0 distance with the genuine film" "Anti-piracy theme salon, with the Beijing University Student Film Festival, the American Film Association called for" respect for intellectual property rights, away from piracy.

• April 11, 2007, by the Copyright Management Department of the National Copyright Administration, the Ministry of Information Industry, the Telecommunications Authority guidance, China Internet Association Network Copyright Alliance, the United States Film Association sponsored the "Protection of Film Network copyright, build a genuine Operation Order" seminar held in Beijing. The quark movie web is the only domestic video site that has been invited to make a keynote speech.

• May 20, 2007, the Quark film Network went to Tsinghua, exclusive sponsorship of Tsinghua University School of Journalism and communication, "fresh when" five anniversary party.

• June 16, 2007, the Quark film Network was invited to participate in and fully report the tenth annual Shanghai International Film Festival event, and the United States mainstream media "produced" in the evening of June 17 jointly organized "Film and New Media" theme cocktail party.

June 30, 2007, in the Second China Television Innovation Forum and TV media and corporate victory Summit, the Quark film Network won the "Ten most investment value of the video New Media" award.

• In July 2007, the Quark film Network launched a new "quark film daily", which provides a daily, carefully integrated film information service. Community channel is also a new version of the online, sharing more wonderful content and video essence.

• August 1, 2007, the Quark film Network launched a new MP4 film download area channel, the daily recommendation of mainland China, Hong Kong, Taiwan, Europe, Japan and South Korea and other wonderful genuine MP4 format movies for mobile download Watch, and ad hoc "golden user download through Train" for Gionee mobile phone tailor-made high-definition MP4 version.

• September 1, 2007, the new design of the quark film Network officially on the line, designed to bring the vast number of users more fresh and stylish user experience, more smooth and clear network view. Quark Movie Network This revision is the longest cycle, the largest investment, the new design of the home page more stylish and comfortable aesthetic, channel style highlighted.

• In early September 2007, the 64th annual Venice International Film Festival, the Quark film Network signed Jiang director of the masterpiece "The Sun Will Rise," the exclusive network issue copyright, from the "sun rises" in mainland China on the day of the release of the 45th days (that is, October 28, 2007) began the network distribution.

• September 20, 2007, the Quark Movie network was launched in Qingdao in the 14th session of the Chinese Advertising festival, the quark film Network to showcase the carefully crafted upgrade content products, focusing on advertisers and industry guests to promote the quark Movie Network Advertising service version 1.0.

• November 5, 2007, the Quark film Network, together with Sina, took the lead in the launch of the Sina video of the "Sun Rising" paid online, in late November in the quark film Network and other cooperative websites launched with stickers advertising "sun" free online.

• December 2007, the Quark film Network and Beijing Golden Tong Sunshine Culture Communication Co., Ltd. in the field of mobile electronic terminals (MP4, mobile phones, etc.) to reach a cooperation agreement, and has for the patriot "Vcan" exclusive to provide authentic film content.

• December 19, 2007, the quark film Network and video broadcasting technology company Joint Network (UITV) signed a strategic cooperation agreement, the two sides will be in the technical Support, website Alliance and advertising business Three aspects of in-depth long-term cooperation.

• December 26, 2007, the Quark film Network and the Chinese Copyright Protection Center Legal Department formally signed a letter of attorney, the two sides will be in legal advice, copyright cooperation, rights and other aspects of long-term close cooperation. The quark film Network also communicates fully with China's Copyright protection Center on the situation of China's genuine film network market and has reached a clear strategic cooperation intention.

• January 8, 2008, at the first annual meeting of China Copyright Protection Center (CPCC), China Copyright Protection Center, China Film Copyright Protection Association, the quark Film Network (www.quacor.com) and the joint website signed the "China Genuine Film website Alliance" Cooperation program launch statement, Alliance website will be strict self-discipline, mutual supervision, public commitment to "adhere to the genuine, against piracy."

* In early March 2008, Jay Chou starred in the new Lunar new film "Slam Dunk" grand online quark film Network, the advance provision of online demand, and later also provide a full film download. The quark movie channel of the Internet, the Thousand Dragon Net, the Austrian one net and so on several alliance websites subsequently also launched this New Year movie.

• March 28, 2008, the official establishment ceremony and press conference of Quark film Genuine network was held in Beijing. There are nearly hundreds of sites to join the "Quark Film Genuine Network Alliance" officially announced the establishment of the Quark also signed a strategic cooperation agreement with the network, the cumulative program has reached 20,000 hours.

"China genuine Film website Alliance" announced launch

January 8, 2008, China Copyright Protection Center, the Chinese Film Copyright Protection Association, the quark Film Network (www.quacor.com) and the United Network, NetEase, the Internet, the Millennium Network, China Network, Baidu, Phoenix and other cooperation sites in Beijing announced the launch of the "China Genuine Film website Alliance" Cooperation Program, Alliance website will be strict self-discipline, mutual supervision, public commitment to "adhere to the genuine, against piracy."

In the National Copyright bureau Director of Copyright Ziqiang personally witnessed, "China's Authentic Film website Alliance" Cooperation Program in the "2008 China Copyright Protection Center (CPCC) press conference" announced the launch, China Copyright Protection Center Director Zhegui, China Film Copyright Protection Association, Vice President Li Guomin, Beijing Quark Creative Media Technology Co., Ltd. (Quark film network) CEO Li 瑒 and a number of cooperative website representatives signed the "China Genuine Film website Alliance" Cooperation program launch statement. Then also held a grand "2008 CPCC New Year Reception", attended the important leadership of the national press and Publication General Administration Deputy Director, National Copyright Bureau Deputy Secretary Shaohong, Beijing Municipal Committee of the party committee, propaganda minister Cai to the DPRK, China Copyright Association, Director of the Rengan and other people.

"China's Authentic film website alliance" members of the website will be strict self-discipline, mutual supervision, public commitment to "adhere to the genuine, to combat piracy", but also welcome more genuine awareness of the site to join the alliance. "China's Authentic Movie website Alliance" at the same time called for the whole society to "support genuine, refuse piracy", advocating the public away from the Internet pirated video content, with their own actions to protect the legitimate rights and interests of copyright owners.