Li, chairman of TCL Group: 10 years of arduous transnational road

Li, chairman of TCL Group. (Data pictures) reporter Hu Sheper (photo source: Beijing Times) last week, known as the Chinese economic field "Oscar" 2009CCTV China economic figures debut, the first set up the "China Economic Decade trade leaders" selection also announced, TCL chairman Li was elected,　　This year is also the 10 anniversary of TCL's Cross-border blueprint. Li, hometown of Guangdong, the character of both honest and clever, he insisted that the TCL international route has been called the Business classic case, although the action is hard still go forward.　　The day before Christmas Eve, Li in the North Exhibition hotel to accept this reporter interview, detailed 10 years of hard transnational road. >> to conquer the "bridgehead" at the end of last century, Tcl to Vietnam as a springboard to officially take the first step towards internationalization. 1999, Li assigned to the Vietnamese factory, to his surprise, local consumers only recognize Japanese and Korean color TV, a year down TCL TV sales almost zero, when the Li began to hesitate: "At that time, the company's internal meetings all day, consider whether the business of Vietnam to take back, the ultimate or insist on a bit." "To withstand the pressure of all parties, TCL in Vietnam 18 months, continuous loss of 1.8 billion, to disperse the haze of failure, began to make a profit." First success for the Li added to build the confidence of multinational companies, "because in Vietnam first successful, TCL firm feet, we can in the internationalization of the other areas to expand slowly." At that stage all of the expansion was concentrated in the emerging world, and the markets of developing countries were dominated by the gradual expansion of our own business. "Time flies, fleeting, recalling the first time in 1999 to enter the international market scene, it seems to have become Tcl last century the most courageous feat."　　　　Although many media have been asked many times, but every chat to that important moment, always docile Li expression is still with big gamble after the excitement and pride, is experienced overseas bloody battle, and he only in the domestic blade meet the home appliances enterprises, different experience let this day's Li obviously is emboldened. >> re-review and adjustment 2004, docile calm, the Li began to reveal its snake swallow elephant merger ambition, has acquired the French Thomson's color TV business, as well as Alcatel's mobile phone business, but the crab is also bared, not too easy to chew down.　　Such a large appetite soon caused TCL to begin to suffer indigestion due to rapid expansion. Li hopes acquisitions will lead to global branding, production lines and research and development capabilities. But Thomson's color TV business has been losing for years, with a total loss of up to 1.732 billion yuan a year before the sale, while TCL's net profit was only 700 million yuan. These two acquisitions let Tcl back on the heavy baggage, 2005, become TCL History of the first loss of the year.　　2006, TCL huge loss 1.9 billion, the company shares wear St hat. Tcl's Dim period is alsoLi personal low ebb period, at this time Li personality of the shrewd and open again to be revealed: "Chinese companies rely on the domestic market, the days are still living, but in the long run, foreign enterprises in China to invest more and more resources." If we are only guarding the Chinese market, this road will be more and more difficult. "Go out" was Li firmly thought is "the right Thing", is to pay high tuition fees, but given the future return, Li once again to hold on.　　After strategic reorganization, cut off excessive losses of assets, Tcl Hemostatic Success, 2007 TCL realized net profit of 396 million yuan, take off St hat.　　　　Back then, Li confessed that he had counted the accounts, and that in that dilemma, if you had to quit overseas, you would have to pay more for it when you wanted to re-enter, and then you could win more. >> Finals stick to the counterattack time to give Li the biggest return, in a sense, twists and turns, frustration is also the enterprise competitiveness, vitality of the components, after the experience, it will become more tenacious. Although now, internationalization has not brought more profit to TCL, but its global industrial structure has been formed. This year from 1 to September, TCL Group realized sales revenue of 29.846 billion yuan, an increase of 5.35% per cent, achieving net profit of 153 million yuan, a year-on-year increase of 36.07%.　　Meanwhile, Tcl's overseas business, which has been losing money, began to profit in the 3rd quarter of this year. In addition, in the 3rd quarter of this year, TCL LCD TV's total shipments have ranked 6th in the world, two higher than last year, ranked first in Chinese companies. By the impact of the overseas market recovery, TCL, another major mobile phone sales, the 3rd quarter also appeared up to 88% year-on-year growth, overseas business and domestic business complementary to the expansion of Tcl played a role in the balance bar. "Now in retrospect, if there is no internationalization, relying on domestic business, will certainly not hold."　　"After 10 years of nurturing, Li has begun to be a counterattack." Li said that the European and American markets to make a profit, but also to spend a lot of effort, individual markets will have some losses, but other overseas profits can make its losses flat. "We just finished our industry next year's budget, next year overseas business, we demand growth, health, profitability." Li concluded: "The 10 transnational Road for Tcl, we have preserved the most basic strength, we will achieve the ultimate victory."　　Li Cv was born in 1957, native to Guangdong.　　1982 graduated from South of South University of South.　　1985, general manager of TCL Communication Equipment Company.　　1986, Guangdong Huizhou Industrial Development Corporation introduced the Director of the department.　　1990 Huizhou Electronic Communications Corporation deputy general Manager, party committee deputy Secretary and Communist Youth League secretary.　　At the beginning of 1993, Li as general manager of TCL Electronic Group company. At the end of 1996, Li as chairman of TCL Group Companyand president.