Li Chunhua: Create a professional network marketing platform with free blog

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A lot of friends who are engaged in e-commerce or online marketing ask me a question: What is e-commerce? This question makes me very difficult to answer, the question as if someone asked: "Who are you?"

"Who Are you?" You may answer: I am a network engineer, I am a website editor, or I am a seoer, but these are just our careers, we also play other roles in society, I am the son of my parents, my wife's husband, my boss's employees, my country's citizens.

So what is E-commerce? I don't think I should answer that. I can only make use of my years to engage in e-commerce experience to teach you step-by-step e-commerce, Next I will have several articles to teach you how to use the free blog to establish a professional network platform, hoping to communicate with you.

The emergence of the blog, so that the network appeared a large number of grassroots class, but also make a lot of ordinary people embarked on an extraordinary road. However, these are not our concern, as an e-commerce or network marketing staff, we are concerned about how to use the blog to carry out product or service network promotion.

1. Free Blog Platform selection:

Now the network is flooded with a large number of free blog platform, quality can be said to be uneven, the choice of blog first to consider the stability of the platform, including servers, procedures and provide a platform for the company, these are crucial factors, otherwise the most likely to lead to hard work results in vain. Once again consider the use of the blog Platform program, Li Chunhua recommended that you choose the WordPress blog platform, there are the following advantages:

(1) Support custom title, DESCRIPTION, TAG

(familiar with SEO friends should not be unfamiliar to these, its importance is also known)

(2) The layout conforms to the SEO principle

A.wordpress generally use the blog title Hypertext link as a blog logo, and can describe the site as a blog subtitle, so in line with the spider crawling habits, so that spiders quickly understand the theme of the blog.

B.wordpress generally use the following layout methods:

A

b

C

D

In a large amount of information, updated frequently blog, this layout can effectively update the content (b area) ahead, so that the spider quickly eat something fresh, so that it prefers your blog, every day to your home. The blogging advantage of a slow-moving blog with less information is not particularly obvious.

(3) will generally provide free level two domain name

By myself and other seoer studies, the most domestic search engine of the eldest, Baidu more favored two domain names, Google on the two-level domain name and two-level directory for the same, for details, see Search engine Optimization seo every day: two-level domain name or a directory? So if you want to make a professional marketing platform that provides a lot of information , you still have no doubt to choose the level two domain name.

2. Select keywords

How to choose the key words, this is a very interesting topic, from the point Stone of the hill to 163 of thousands of pages of the mailbox to do tens of millions of IP events can be seen, the correct choice of keywords to make your blog success half.

The following considerations are suggested:

1. Engaged in the industry, not recommended to consider industry keywords, such as automobiles, computers and so on, one is because these words competition is relatively large, the second is because the flow of these words is not targeted, it is difficult to form purchase or procurement, it is recommended to consider some related long tail keywords, such as: 100,000 cars, cost-effective computers.

2. The degree of competition, not entirely refers to the search engine included in the number of pages, but also include search engine bidding rankings, such as "special airfares", Baidu is a full page is the bidding rankings, Google first page is also "ticket" ordering industry well-known sites, blog if you want to do the home is not completely Can only say that the difficulty will be very big.

3. Blog use, if it is to do the product area investment, the proposed choice of place name + product form, if the consultation plan to consider the problem phrase form, of course, there are more and better methods, we can use their own brains to summarize.

Comprehensive considerations, I in the blog platform I finally chose Yo2, URL: www.yo2.cn, in the key words I choose "Down" and "Down Products", url: yurong.yo2.cn, the following is my blog information:

TITLE: Feather | Feather Products Information Blog

Decsription: To provide feather and down products processing, purchase, identification and other related knowledge, and provide down knowledge online consulting services.

Down Information Blog is established on April 29, and added three original articles, articles are included down and down products keyword, no increase in any outside the chain, static search engines included, I hope friends in the reprint to a link, help spiders find my Feather Products Information blog.

Article Source: Electronic commerce observation: for Chinese enterprises to provide professional e-commerce solutions