"Li Ghost" test old and old: be counterfeit on line there is no way to curb

Five Fang Zhai Day Cat Mall during the Dragon Boat Festival every day dumplings sales in more than 10,000 single, is the electronic commerce brings five Fang Zhai's business dividend. In addition to five Fang Zhai, Zhang, Hui Li, hundred finches, Square rejuvenation Hall and other old shop, but also to create a decent performance. With the help of electronic commerce platform, the old brand is radiating new market vigor. However, the counterfeit electricity dealer's repeated, has given the old electric dealer the road to have a difficult problem. Crane year Hall "was" on the line recently, a company on the old-year-old crane to expand the business of the message circulated network. The source said that early 2013, the year of the Hok Tang preparation for Electronic business attempt, decided to 1 months online Taobao shop. Now that the January is running out, the reporter found that in addition to the quick schoolbag selected convenience store saw part of the crane Year Hall products, did not find any related to the crane Layout network channels of action, Jingdong Mall, Dangdang, Amazon, shop 1th and other mainstream large-scale platform on the business also did not have any crane year Hall products for sale, And not many of the domestic pharmaceutical vertical field of the network of companies, happy people online pharmacies and so did not see any crane year Hall products. Crane Year Hall related responsible person said, the crane year Hall and does not have any cooperation with the fast schoolbag, as a 600 history, main medicine enterprise, the crane Year Hall also is not suitable for the development electric business. Reporter then log in fast Bag website, found that the Su Ren, Crane Year Tang Sydney cream, Crane year Tang health powder and other products impressively sold, illustrated and discounted. Faced with such a phenomenon, the official stressed to reporters, "This is definitely not the company's behavior, the company has not to develop E-commerce, we will investigate this." The reporter contacted the Fast bag Shop founder Xu Zhiming, Xu Zhiming said, the fast schoolbag is with the crane Year Hall's business department to carry on the cooperation, perhaps because of the division of labor different, the responsible person does not know the cooperation. In addition, Xu Zhiming said, Sina Weibo Blue v Certification ID is the head of the business sector, specific details can be consulted. And for why the choice of the crane Year Hall for cooperation, Xu Zhiming said, "itself like Chinese Medicine." In response to this, the person again stressed, "Hok Tong has not cooperated with the fast schoolbag, its reference to Sina Weibo is a personal account, not the company, and the company also did not mention the business sector." The whole thing seems confusing, true and false difficult to distinguish. Old has "been" electronic commerce now brought up the old electric business, many people will think of five Fang Zhai, Zhang, Quan Ju de and other classic brands, but these old old electric Shang today, there are a variety of shanzhai electric dealers pushed out of the results. Many old in the first Taobao mall found, Taobao has a lot of sellers are selling their products at a low price discount. Has 160 years of history of the old brand shoes in the union has encountered such problems, internal Union general manager Assistant Cheng to the reporter, the internal union rises from 2009 to do the electric quotient, starts the time online to have many false inside union to ascend, also has many unlicensed shops, sells the product true and false to distinguish, really makes the enterprise headache. If you do not, your competitors, your Shanzhai version will continue to carve out your market on the Internet. Five Fang ZhaiWang Yongbo, assistant general manager of the Group (Shanghai) Electronic Commerce Co., said to the media, "to a certain extent, we are e-commerce." But even if the old men come forward and run the electricity business as an official, the fate of their "being imitated" is still continuing. Lian-Sheng After a series of operations, just the fake shop crackdown, the private shop authorized, but now there is a new form of infringement. Cheng said, at present, some "Taobao customers" privately use the official picture of the promotion, played a special sale of the gimmick cheat traffic, although they do not sell fake products, but this false information to the company's image has brought a bad impact. Hongluo food, which began two years ago in the field of electrical business, also suffers from fake shop problems. Hongluo Food E-commerce Department Responsible Person said, these fake shop repeated, sell is other products, but hanging hongluo food trademarks, its quality, taste can not guarantee, to the enterprise has brought many negative effects. There is no effective way to curb the face of these constantly breeding, continuous "innovation" of the fake shop, the old is tired of coping. Cheng told reporters that in the early days of the joint promotion of electricity, within a day of Lian-Sheng reported 80 counterfeit shop and unauthorized shop. Hongluo Food E-commerce Department of the above-mentioned head also frankly, "there is no good method, can only rely on our own supervision, regular search batch report." At the same time, the industry to solve the problem of old fake shop also have ideas, Shanghai E-commerce Integration Service platform is a commitment to promote the Shanghai old-brand repackaging, the development of e-commerce in the field of the behind-the-scenes "push hands", and for the old companies frequently encountered online "Li Ghost" phenomenon, the platform for the old "Store". But for the new "Taobao guest" brush the flow of tort, the industry is now more helpless, Cheng said: "For this kind of behavior we also take the form of mass reporting, but often these infringement links appear faster than we report." "A person engaged in shop sales to reporters that this" Taobao guest "brush the flow of the way has now formed an industrial chain, we often see similar" network part-time, at home, daily earnings hundred "advertising recruitment is mostly such things. These employees do not know that this is a tort, money to buy the flow of the shop is also mostly small shop, its operators in the legal sense is not enough, so that the emergence of such behavior. To fundamentally solve this type of tort, the major electric power companies in the technical and mechanism should be promoted, at the same time the industry should strengthen the practice of online shop practitioners.