Li Fuhua: Small and medium-sized Enterprise Network Marketing "auxiliary Station Marketing"

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I am now in a small and medium-sized enterprises do network promotion work, one of the most important work is "auxiliary station Marketing", that is, through the auxiliary station to do network marketing.

Auxiliary station marketing should first pay attention to the following points:

1, auxiliary stations and the official site to separate, auxiliary station is to do the main station supplement, auxiliary station and the main station can not be competitive form exists, but complementary or auxiliary.

2, auxiliary station above necessary to have a message, contact the way or online consultation method, and add the official website link.

3, pay attention to enterprise key words or key words must let the main station row front, can't let auxiliary station Rob main station Thunder.

Here is a concrete talk about how to do the auxiliary station will be better effect:

1, the site title and keyword settings

The title of the website can take the Enterprise keyword, but can not take the enterprise key words primarily, but should be the industry key word. For example, the main station is called "Owith brand discount Footwear official website", auxiliary station can be called "Owith brand shoes merchants Join the network-women's union, shoe stores to join, shoes franchise stores, chain shoe stores to join", this is the title of the setting, key words and description of the main station inside must contain business keywords, that is, "Owith", Auxiliary station does not need to add, or auxiliary station title can not add "Owith", and put "Owith" into keyword or discription inside, pay attention to keep the main station of the Enterprise keyword in the first place.

2, the position of the auxiliary station content

Considering the official website information is limited, generally can only put the more important message, so the keyword optimization is not very good control, so use auxiliary station can play a very good auxiliary role. Auxiliary station can put the relevant enterprise introduction and a large number of industry information, auxiliary station above plus the main key point anchor chain connection, so conducive to the main station keyword ranking. Content to let a person see what brand, but can not introduce too detailed, so as to allow potential customers to leave contact information or online consultation.

3, the number of auxiliary stations

The number of auxiliary stations to take into account the search engine and personal energy. Take Baidu, Baidu home page has 10 display bit, the ideal is 10 positions you all accounted for, or said the previous pages you are accounted for, but this is unlikely. For example, "Women's shoes to join", if the first row is the main station, ranked No. 234 or behind a few are auxiliary stations, then from the marketing point of view is not a success, if this project is really good, the odds should be very big! But given the limited energy of one person, If the content is repeated, it will not be conducive to ranking, if it is a person's words estimated to be more than 5 stations, maintenance is very tired, and keyword settings can not be the same, to have differences and complementary. Also notice a few stations best not to put on the same IP, content do not repeat, in that case will not let you several sites are ranked first page. Of course, if you have enough people and you are full of energy, you can do a few more, so that the first few pages cover 50% of your information is OK.

4, auxiliary station set up a message or online consultation method

For an enterprise order, it is important for a potential customer to leave a contact form or to consult online. This means that a customer will soon get the hand, so be sure to put a message on the site, contact information or online consultation, if busy come over the suggestion to put online consultation, because so the customer can always understand what he wants to know, Many customers are unwilling to leave contact on unfamiliar websites, especially mobile phone number. According to my experience, online consulting is the best way to get potential customers, do not open online consulting customers do not necessarily leave a message, but the prospect will be significantly increased.

5, auxiliary station flow

Site traffic, of course, the more the better, but here I tell you, traffic is not much, but is accurate. For my own part, my potential clients are basically through search engines, and basically are the main words of the home page, such as "Women's shoes to join" "shoe store to join" Such words, are very accurate words, compared to some of the inner page of the "shoe store How to promote" "shoes how to sell" and other words to the flow of precision many, Therefore, the secondary station and the main station, the first to select a good site of the main keyword. Do not need 11 million IP per day, only 100IP per day, your order will be endless.

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