Li Fuhua: When can the value of Chinese domain name be embodied

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What is called "Chinese domain Name", as the name suggests, the Chinese domain name is the domain name in Chinese performance. Chinese domain name is a new generation of domain names containing Chinese, same as English domain name, is the number on the Internet. Since the Internet originated in the United States, English has become the main descriptive text of resources on the Internet. This has promoted the internationalization of Internet technology and applications, on the other hand, with the development of the Internet, especially in non-English-speaking countries and regions, it has become a barrier for people to integrate into the internet world in non-English culture areas. "Chinese Domain Name" Encyclopedia explanation: Http://baike.baidu.com/view/875.htm?fr=ala0_1_1

China Internet Network Information Center (CNNIC) announced April 28, by CNNIC on behalf of China submitted by the Jane, traditional "" China "Domain name international application has been through the Internet name and number distribution Agency (ICANN) of the Fast Track policy review. At the same time, the World Expo ", China" domain name "Shanghai World Expo, China" also officially opened to meet the opening of the Expo.

Simplified ". China" domain name International application formally passed the review

November 16, 2009, China Internet Network Information Center (CNNIC) held in Beijing, "China" International application initiation ceremony, on behalf of China formally to ICANN submitted ". China" domain name international application.

April 22, 2010, the ICANN Council adopted the latest resolution, by CNNIC on behalf of China submitted by Jane, traditional "" China "Domain name international application has been formally passed the review. Since then, "China" domain name will enter the "Technology deployment Period", the next few months, the global billions of Chinese netizens in any corner of the world will be able to use a pure Chinese domain name suffix to access the Internet.

At this briefing, in order to facilitate the global Chinese use of the Internet to understand the latest developments in the Shanghai World Expo, the Shanghai World Expo in the use of expo2010.cn, but also officially opened the easy to remember the "Shanghai World Expo." Domain name. "Shanghai World Expo, China" will not only become the global Chinese netizens to understand the World Expo window, but also for the Shanghai World Expo played a Chinese brand.

Two technologies are equivalent to facilitate the user to use the ". China" domain name

Complex simplified ". The Chinese" domain name is also passed through ICANN review, which means that the global Chinese according to the language habits in the major browser address bar regardless of the input traditional "Beijing University, China" form of the Chinese domain name, or simplified "PKU, China" form of Chinese domain name, can accurately enter the Beijing University website.

Because the English character "." and Chinese period. "completely equivalent, billions of netizens in the address bar directly input" the Ministry of Education. China "(Chinese period) or" Ministry of Education, China "(English characters) the same effect, can also be accurate direct access to the Ministry of Education website. This means that the vast number of netizens at any time from the chat, search and other Chinese input status, open the Address bar to enter the site's ". China" domain name to visit.

Up to now, more than 90% of the national ministries, provincial government agencies, more than 95% of the media news sites, more than 90% of the National 211 key universities, more than 50% of China's hundred enterprises and more than 40% of China's 500 strong enterprises have been opened ". China" domain name.

In order to maximize the protection of potential domain registrant rights at the current stage, the existing Chinese domain name registration policy applies to the Chinese language. CN "Users can automatically obtain the corresponding" Chinese, Chinese "complex simplified domain name.

So since there is no technical obstacles, then why the Chinese domain name can not be popularized. As we all know, Baidu in China is the majority of users, and has a leading position, like the world of Microsoft, he is the boss of the inspection operating system, and Baidu is the boss of China's search. Everyone Baidu can be found, Baidu did not include Chinese domain name, Baidu is not this technology? It seems unlikely. Does not include means to go back to the 10 years without the search era, so that everyone can only remember to enter the Web site, and can not play any optimization role.

Personal analysis of Baidu is not included in the Chinese domain name for the following reasons:

1, the Chinese domain name users are too few, the opportunity to invest in training users is not mature, in order to this part of the user time consuming power is not worth.

2, the government has not exerted pressure, Jane, traditional "China" Domain name international application just passed the review, large area popularization still need certain technical foundation, and do the related preparation. It is expected that this year, the relevant departments will be highly publicized and put pressure on search engines, which will cause the Internet domain name reform trend.

In other words, the final decision to determine the value of Chinese domain name is the search engine, and Baidu as the representative of the Chinese search engine will be the next generation of Internet domain name open sesame door ...

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