Li: Full network e-business, SaaS future Blue Sea

In the 2010, electronic commerce presented a trend of further rapid growth of the market. With the diversification of various e-business applications in small and medium-sized enterprises, SaaS has evolved from the concept of the past few years to practical applications. For example, now mainstream provider platform service providers Shopex, Ecshop, etc. occupy the absolute market share of the country. However, the SaaS market is not flat in its domestic development, and most SaaS firms in the country are on the verge of profitability. Alibaba's announcement of the abandonment of Ali Software (SaaS software provider) in June 2010 has given rise to a lot of uncertainty about the future prospects of the entire SaaS market.





Whole course electronic commerce becomes the breach


Lonely SaaS vendors have been constantly searching for a new way out, E-commerce is one of the most favored by SaaS vendors, and the Internet marketing services for customers, has become a breakthrough in e-commerce services. Traditional E-commerce is more focused on information services, such as building a website, send information, search business opportunities. However, traditional e-commerce is not integrated with the enterprise business, and not with the industry chain or supply chain partners (suppliers, customers and distributors) of the business between the integration. How to strengthen traditional e-commerce (including information services, services provided between transactions, etc.) and SRM (Supplier Relationship Management), the integration between CRM, strengthen synergy, while strengthening the application of small and medium-sized enterprises in Network marketing. Then the enterprise uses and constructs the whole course electronic commerce platform is imperative.





at present, some small and medium-sized enterprises in the country to take advantage of E-commerce opportunities (number) is declining, the cost of access to business has been rising, the price of goods has been falling, sales profit decline. Enterprise urgently needs an enterprise as the core, integrated front-end E-commerce and back-end information management of the whole course of e-commerce services, to help enterprises realize intelligent business opportunities, effectively transform business opportunities, improve management efficiency in order to improve profits. With the development of triple network integration, cloud computing and SaaS application, whole-e-commerce will "fundamentally change the business model and growth mode of the enterprise".





Whole-e-commerce can provide full service for enterprise Informatization, including Enterprise's informatization, Enterprise's Operation Cooperative mobile service, comprehensive service and so on. The value of customers are many: first, can help customers manage the core business, improve the overall operational effectiveness; second, to help customers achieve the supply chain synergy, improve the overall role of the supply chain; third, customers can also be network promotion, to capture the corresponding business opportunities, optimize suppliers, Reduce the threshold and risk of information investment.  For enterprise users, the main purpose of this mode of SaaS is to reduce one-time input, to minimize service requirements for professional talent, and to obtain professional IT services through the IT outsourcing model.




Current application Status of



Domestic In addition to Ufida, Kingdee, gold abacus and other traditional software vendors to enter the entire e-commerce, a variety of professional e-commerce outsourcing services companies continue to emerge. For example, Guangzhou trend Power has been committed to the entire network E-commerce platform services, "Internet + wireless + fixed Network" Three network operation mode for the PRD local enterprises to provide a complete e-commerce solution. The platform is completely based on SaaS mode, through the "G Net Play" platform (www.mob139.com), can achieve platform building, marketing, business opportunities, customer management and other complete solutions. and the whole platform operation is simple, management is extremely convenient. Small and medium-sized enterprises generally do not have enough funds, manpower, material resources to form a professional E-commerce team, with such types of outsourcing services companies, should be the best choice. Enterprises only need to be equipped with sales and customer service personnel, the only job to do is to obtain orders, digest orders, manage customers.





combines with SaaS to further build


the integration of E-commerce and SaaS has been increasingly in-depth, but in its practical application, but has been difficult to see universal, full e-commerce as a future large-scale application of SaaS direction, the combination of the two is still to be further breakthroughs. and to provide easy to use, cheap and affordable products and services, and effectively from the user's point of view, to help users to create E-commerce platform to truly promote the full range of e-commerce applications and popularization.





Enterprises to operate the entire E-commerce services, need to have the timeliness, simple and easy-to-use functions can be quickly applied. The overall function of the application can be divided into four blocks: one is to build a platform, mainly embodied in the establishment of computers and mobile phones and other wireless terminals to access the dual-mode web site, internet-based and wireless network Web site (or mall) to make business opportunities everywhere. Second, through the marketing platform to obtain customer information and orders, such as the release of supply and demand information, the members of the database marketing (mail, sms, fax), through the SEO (Search engine Optimization) to obtain traffic. Third, the business Opportunity transformation, the customer through the promotion marketing way visits the website, the enterprise through the On-line Customer Service tool (based on the Internet or the WAP and so on the way) obtains the customer information directly, establishes the communication, the real traffic translates into the sales volume. Four is through the consummation customer management and the service function, carries on the maintenance to the old customer and the new customer, promotes the customer the continuous consumption. These functions integrated 400 telephone, CRM, invoicing, forming a set of perfect customer service system.





in the era of cloud computing, the whole course of E-commerce in the intelligent business opportunities, management efficiency improvement, with other e-commerce incomparable superiority. The core value of the whole electronic commerce is summarized as intelligent business opportunity, whole line and operation promotion. Through E-commerce services can help enterprises to access the Internet, to provide enterprises with potential supply and demand opportunities, corporate social networks, business opportunities, supply chain coordination services, can provide enterprises from the front-end E-commerce to back-end business management of the entire online service, but also through industrial clusters to promote, and other means, For enterprises to provide integrated marketing services.





can be foreseen, a large number of industrial clusters after the establishment, there will be millions or even tens number of small and medium-sized enterprises can enjoy the entire E-commerce services, so that the entire e-commerce implementation of real landing applications. It is expected that in the near future, there will be more and more enterprises using professional e-commerce solutions to carry out their own E-commerce road, the whole e-commerce has become a new direction of SaaS development, but also let E-commerce service providers open up E-commerce industry and a blue ocean.


 


-Reprint Please indicate the author Li