Li: How to build Web2.0 shopping mall

Affected by the financial crisis, in China has a nearly millennium history of the traditional industry-tea industry has also been affected. Over the last year or so, the continued depreciation of the dollar has made it increasingly difficult for tea exporters to do business. Many of the businesses that were originally exported had to put their eyes back on the domestic market. As the original export of tea enterprises in the country did not lay their own sales channels, at this time they had to open a new marketing road, that is, network marketing. The most common use is to expand the market directly through the website of the Business-to-consumer Mall.





for the current domestic tea industry e-commerce status Quo, Li made in-depth analysis:


1. Most of the domestic tea tea makers and distributors of information awareness of the weak, E-commerce and network marketing concept of almost no. 2. The tea industry is more confused, the dealers and manufacturers are conservative, unwilling to disclose their new tea prices. Worry about imitation version of plagiarism, which is the domestic tea industry is one of the reasons for the backward e-commerce. 3. The online mall has been established a single product, not in-depth mining potential customers consumption potential, customer service and brand awareness is weak.





at present, in addition to the use of traditional open shop direct chain management, but also the use of network platform to explore new E-commerce business model tea. and a single consumer platform can not meet the needs of customers, some customers see the product hurried away. How to provide effective information content, provide interactive platform, so as to enhance the user experience and viscosity, which will become a traditional shopping mall need to think about the problem.





's leading domestic tea wholesale network shopping mall-blindly tea City (evtea.com), the introduction of a strong impetus to the tea industry technology, management and institutional innovation. This mode of innovation has become the core power to expand the market share of tea industry. Because tea products are not industrialized products, most of them do not have the standard, not simply online after the purchase of goods can solve the problem. First of all, do not consider the integrity of online shopping and security issues, single from the service, many businesses can not do bit. Tea has its own particularity, such as shelf life, fresh, moisture-proof and pressure, etc. tea is a fragile product, transportation is inconvenient. So in this respect, there needs to be more experience accumulation and marketing means innovation.





Blindly tea City site content looks and business-to-business site is very close, but customer groups are not exactly the same, in the framework of the "Mall + Portal +sns Community" combined with the operating model. Blindly tea city for the customer base: all over the dealer (wholesale), manufacturers, shop agents and retail customers to provide a number of services, such as: Commodity group purchase, tea Friends community, gift customization, tea College (tea industry Information, tea culture). Truly realized in the end users, distributors, manufacturers of interaction, fully embodies the core concept of WEB2.0. In the tea city can not only buy tea, but also to comment on tea, tea culture, Tea friends Interactive exchange.





Tea City was founded in early 2009, has been from the initial monthly turnover of less than 100,000 yuan, rising to the end of the year is expected to exceed the monthly sales of 300,000 yuan. Blindly tea city's high-speed growth, making from the beginning of the establishment of the development goal of "the largest one-stop tea business E-commerce trading platform" more and more near. It can be foreseen that Tea City will become the true meaning of "Chinese online tea".