Li Jibing: Channel promotion is the biggest advantage of mobile internet

News and science and technology February 19, Days Wisdom Tongda founder and CEO Li Jibing in the "High-end Interview" column, "channel promotion is the biggest advantage of mobile internet, because the mobile internet to all the business points are connected, we are connected at the point of business, Each business point is a channel to promote the point. In our eyes, this opportunity is infinite.

Tian Zhi Tongda founder and CEO Li Jibing

When it comes to mobile media, Li Jibing admits there are two of them. He said, "I did not think of the cause of how big, and the second is not think how hard to do this thing, how much challenge."

The following is a transcript of the interview:

News technology: Where do you think the mobile Internet will be headed in the future, you have just talked about we will do a holistic solution. Now many people do not understand the future of mobile Internet profit model, because there may be a mature mode, may be advertising, including games, probably a lot of mobile internet start-ups will choose these two areas to do. But you do mobile media, including you have just come up with a relatively large data era of the solution, you have seen the future of mobile internet profit direction?

Li Jibing: We do not see, but we want to be clearer than others, we must build an industry, so we must do this thing first, we have to become a thought leader (we must become the leader of thought, thinking). On the whole business model and business model of mobile media, I think it is most important to target four "to":

1. The development of mobile Internet must be based on personalized (customization) services.

2. The development of mobile Internet must be based on a localization (Localization), because now all mobile terminals are related to personal location, in the past my personal position is not set, this personal location and outside information is irrelevant, But it now has a relationship with the peripheral information of the mobile intelligent terminal, so this localization is very important to solve this problem.

3. Mobile Internet must be a social development, it is socialization, through the mobile internet to build their own new mobile community concept. This is very important. Because people live in a group, and people's groups are actually related to their own personality preferences, a group called personality Preferences, this group of personality preferences, so that he gets a greater pleasure here, this thing we have seen theoretical research.

We were interacting with Harvard and seeing this, the findings were published in the Proceedings of the National Academy of Sciences on May 12, 2012. This means that the social experience based on localization, mobility, and social networking can increase people's happiness by 41%, that is, 41% of people's happiness is related to the socialization of people's localization, which is very important, this is the third direction of mobile Internet development.

4. It must be resolved called monetization, that is, cash flow. Mobile Internet is the change of the Times, mobile Internet is human never have a point to point, N to n points of the overall connection, everything in the borderless, so very important.

At this time, we see the fixed internet model in the mobile Internet must not be replicated. The fixed-Internet model is based on scale, an advertising model based on scale, which can only be one of the modes, not all, on the mobile internet. Because mobile internet is APP economic,app economic is what? is functionalization economic, called the functional economy, this functional economy is done through app program, so every mobile internet is faced with the possibility of the functional success of the small cycle, so the mobile internet and fixed internet are completely different.

The most puzzling of our times is the greatest challenge and the greatest chance of success that we face here. Why? Because we see traditional industries in a rapid transition, but today's changes more than once. Where is it? The fixed internet, which was just born ten years ago, has to be fully transformed into mobile internet. Everything in the past is being reconstructed, it is being reconstructed in structure, and we are now in the process of deconstruction and construction, and we hope to be the founder. We must do a good job of mobile media, the basis of mobile Internet, we have to do our own whole idea basis, theoretical basis, product base, as well as its entire business base and business Model Foundation, all of which are the foundation of our development. If we do not have a systematic, methodological thinking on these issues, we will not be able to move forward, it is impossible to travel. Only based on the methodology of this system is greater than the sum of the parts, can we make this career bigger and do better.

We believe in this direction, in this area we face the biggest challenge, this is also we want to interact with the dispatch netizens, and you together to nurture the market, so that we human beings into the new era of mobile media, let us meet very exciting opportunities.

News technology: As you just said, as I understand, including Baidu's Robin Li, including Ma Yun, they are thinking from the traditional internet to the mobile Internet transformation, they also did not find a right direction, they are groping. Related to an operational problem, our reading platform, our promotion is how to promote it? You have also talked about, the traditional internet and the current mobile Internet is very different from our mobile platform, how to do in the mobile internet to promote?

Li Jibing: Robin Li, Ma yun Two people are my friends, these two people I know many years. I have been "digital China's chief strategist and analyst, we meet each other in March in Shenzhen, I have with Ma Yun and Li Two people have a lot of exchanges."

How do we think about the business model of mobile Internet? What is the difference between it and the fixed internet? Here is a very specific question, is just the moderator talked about is the channel promotion How should we promote? Channel promotion is precisely the biggest advantage of mobile internet, because the mobile internet to all the business points are connected, our business point of connection, each business point is a channel of promotion point. In our eyes, this opportunity is infinite.

Give a concrete example, what do you see now? You're looking at a triple magazine, and you're in the triple Journal, which is a reading point, but this reading point through the mobile Internet can immediately jump to another call "China National Tourism" of the publication, Jump to "Xinmin weekly" of the publication, you can point to this link, this link to both sides is a mutual benefit. It's a big opportunity.

The most important thing about our platform is to break all business boundaries, because what is the nature of the Internet? Is all the points are connected, it is not only a physical network connection concept, it is the most important business point of connection and interest point of connection, at the point of business and interest points on how to form a link, in my eyes everything is a channel. Mobile Internet Everything is a chance, everything is a channel, it depends on how we develop it.

We in China used to have an old saying, who is the smartest? We say Zhuge Liang is the smartest. But when we say that Zhuge Liang is the smartest, a wise man tells us to say "heads a Zhuge Liang". What is this concept? I see Zhuge Liang is smart, but I also see three of people's brains linked together, the formation of a brain network, you can criticize Zhuge Liang. This is the Chinese commonly used word. Three heads, the cobbler. What concept? is a concept of the Internet, is the concept of mental shock.

What is the mobile Internet? To connect people all over the world, it is endless, there are endless opportunities. Mobile internet for every new entrepreneur, it is possible, very important.

Our platform is another important thing is that we are incubating all business possibilities, we are willing to provide a business opportunity for everyone who has developed on the mobile Internet, so that we can coexist and grow together with us. This is also a very important purpose of interest, we are open, we are doing data.

It is known that the March 2012 United States published an important report is the human into the big data age. The big Data age has a new law called the New More Law, what is the difference between the new Moore's Law and the old Moore's law? The old Moore law says that the integration of our chips can be doubled every 18 months, which is a fundamental law that all computer people know. New Moore is saying that every 18 months, the total amount of human information accumulated in 18 is equal to the sum of the past. What is the proposition? That is, from the beginning of the July 1 of 2011 to the present 18 months, the human 7 million years ago from North Africa, the 7 million-year history of the cumulative amount of information equivalent to July 1, 2011 to now 18 months of total information.

In the case of such an explosion of information, we humans need not have an interactive selective reading, need not a high speed media reading, need not to accumulate a data analysis in the media reading, this is our platform's ability. This data must first be structured, not unstructured, and it is a whole. It must be open, not a closed one. It must be interacting with space-time, not a space-time interaction. And our DMM format formed by all the media in the end is the form of media elements to expand, when the media element is unfolding, already contains called information elements, because it is a kind of identifiable media, this can be labeled as a media data. The boundaries between the identifiable media and the identifiable data do not exist. On our platform is zero, is completely through, at this time our data, all the readable media are readable media elements, all the readable media elements are computable, can be remembered information elements.

In here we see already doing all the work of big data, we are in big data structure, large data open, large data space-time. That's what our company wants, and that's what our company is doing now, and that's the amount of data that our company has generated and what we're doing. We are in the next generation of mankind, in fact, has entered a large data era, in doing a comprehensive, groundbreaking preparation, this is our company's strong business capabilities, we welcome you to share this outcome with us, to promote this cause. We are promising, we must have for, we can be promising.

News technology: You summed up your access to the field of mobile media in the past few years the biggest feeling?

Li Jibing: Repeat Ma's word, when we enter the media age, into the mobile media when we have two unexpected: first, we did not think of the cause of how big; second, we did not think how hard it is to do this thing, how much challenge. But we humans are facing challenges and growing up, so we are improving ourselves a little bit.

I think of another person, this person is more famous than the horse cloud, this is my heart often with his avatar and interworking person, this person was born 2600 ago, it is called Socrates, his Chinese name is Socrates. Socrates tells us that four words are called "self-knowledge and Ignorance," I relive myself today in this field, and I see myself as an ignorant man, and we want to walk from ignorance into a way of knowing, and we think that direction is always more important than speed, and let us begin anew in the right direction the experience of our ignorance, And a sense of ignorance and criticism of their own, "empty their hearts, deep in their own", we hope to enter this field humbly, and everyone together to promote this area.

News and Science and technology: Thank you very much Professor Li and the news, thank you netizens watch, goodbye!