Li Na won the ad war

After Li Na won the Australian Open, cross-media sturdy brushing mode has been started again , from the sports news to the news network, from Sina microblogging to the circle of friends, from the media from the media to the police station of such a government-oriented microblogging, all Li Na are praised, or feel sorry for the people themselves can not be shame. Have you seen tennis, it has become important.

For those sponsors and non-sponsors who have prepared both win-win and win-win scenarios, it's going to be a bit of an up-and-coming start on Li's proposition, to some extent already unrelated to the buzz, but must be done Homework. People want to see, Nike how to say? Nike outside the brand how to say? In the two camps and stupid fork camp, which brand left, which brands are right?

Nike:

Nike has been playing the role of eating the past two years, especially in the death of Li Na, did not see any trace of intentional design. After winning the ad, not as good as breaking into the finals of the "then then Li Na" Tips Qiaoqiao. Heart rate is higher than life? Life is daring than paper? Like the copy for losing.

Kunlun Mountains:

Kunlun Mountain is perhaps the least well-known among the sponsors of Li Na. Ten thousand a year endorsement fee for this stage of a brand, it is not a gamble. But Li Na in the down career has already started a grand slam, Kunlun Mountain's gamble is estimated to turn into a legendary marketing story.

Compared with Nike's casual, Kunlun Mountain marketing is more planned. Li Na broke into the final after releasing the theme of "bringing a champion home for the New Year," ad fitting the hot spots coming home at the end of the year. Before the start of the finals, he released "Making a Home from Hometown" and urged fans to cheer on Li Na with forwarding and praise. After winning the championship, they made a series of three posters titled "In the Champion's Eye", saying "All opponents are friends." In various marketing copywriting on the rotten street, Race friendship "sportsmanship. The whole theme of "fighting for better ourselves" is also in line with the 13-year promotion theme.

Benz:

Mercedes-Benz face sweep the floor. Australian Open wins the Na era. Copywriting so native affection, coupled with no design sense of the picture, your boss know?

Shu milk:

In fairness, Shu Jin milk hard point this time to do a good job, at least last year's "Never mind" series to be much taller. However, it is a pity that other parts of the copycat did not keep up. It was like a hand-lame cook who made the shark's fin into a fan soup.

In addition to the above four sponsors, there is a slightly better King Terracotta, Taikang Life Insurance. Copywriting and design on the hemp rope to mention tofu, official microblogging congratulation microblogging published in the first time, actually @ three accounts of suspected company executives !!! remind the boss to work overtime anytime, anywhere, this Performance is indeed very valuable. But if you can put a little ass in the brains, it is estimated that there will be no second poster so creative.

These are the performance of several sponsors. The following is the performance of some non-sponsored business. Sure enough, there's no free lunch ...

Saab:

Better to change into: ideal [Na] shout

Sina Sports

Durex:

Microblogging copy: Congratulations Na Sister! But three things! You did! You are the best! Come on! (Dudu has been excited orbital wet!

Gome: ...

Finally, with some crazy comments:

Finally, tell those who are still waiting for the year-end bonus or took the year-end bonus to steal white-collar workers, today won the Australian Open champion Li Na, will account for 14.1 million yuan, and her career total bonus has also reached 15 million . US dollar. Each year she maintains her team's operating investment at 6 million.

May you have been happy tonight tonight.