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Li Ning 165 million buy badminton brand

Source: Internet
Author: User
Keywords Li Ning Kai Sheng Kason badminton equipment
Tags company development market marketing
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"The report" Li Ning (2331) announced that to 165 million yuan, the acquisition of Kai Sheng Sports (Hong Kong) Limited all its shares issued. The company is mainly engaged in "kason" brand badminton racket, feather line, sportswear, shoes and related accessories such as product development, manufacturing and marketing. Kai Sheng "kason" brand was founded in 1991, for the mainland badminton equipment market in one of the three brands.

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