Li Ning announces strategic agreement with Hua-MI technology to compete for market with intelligent Dongfeng

"Yo, not bad!" clocked 10 km today, ran 150 kilometers this month, the current ranking third, continue to work! " Female white-collar Natalie has been accustomed to running in the morning before work for a period of time, and sports app recorded mileage, heart rate, energy consumption and other information forwarded to the Circle of friends, accept everyone's point of praise.

Li Ning announced last week that it has recently reached a strategic agreement with the millet manufacturer, Hua mi technology, to create a new generation of smart shoes, the first products will be launched in the third quarter, and the movement of millet mobile end of the app link. Industry insiders believe that, with Nike announced that its running applications will support more other brand smart terminals, domestic and foreign brands will battle the "Circle of Friends", relying on social and health Management circle users.

In the long-term clear inventory, experienced waves close tide, continuous loss of Li Ning also follow Nike, chose the "Sports + Technology" road. But with Nike's brand effect and a large number of users, the lack of "basic" Li Ning must first find access to more consumers of intelligent hardware entrance, Millet has become a very good partner. This is a precedent for cross-border cooperation between sports and intellectual hardware in the mainland.

In the domestic brand, Li Ning is to eat the first egg cream, but the face of foreign brand strength, the prelude to the user battle has just opened. It is understood that Nike's app will support more brands of smart terminals, and share sports performance on social platforms. After the launch of the Apple Smart watch, Weibo also synchronized the online "micro-blog movement" to help users record and share the movement data in real time, Weibo has become the first to support Apple Watch application. There is a message that "Weibo campaign" also supports other third party wearable hardware equipment, and in the mainstream of the domestic variety show and large-scale marathon communication, there will be a number of star users to use the "micro-Bo movement" to share data, the main social marketing, call fans together to the relevant task to launch a sprint, This will give users more sense of engagement.