Li Peiliang: The nature of the consumer electric trader is also retail

April 3 News, Foreign trade platform Focalprice President Li Peiliang recently unveiled billion power network United Henan Province, held the "ninth session of China SME E-commerce Conference and 2014 China (Henan) cross-border Trade E-commerce Summit" to express their views and experience in the foreign trade industry.

Focalprice President Li Peiliang

According to Li Peiliang, Focalprice currently mainly engaged in 3C electronic products, there are 50,000 kinds of products online, more are some accessories, home, games and so on peripheral products, the market is mainly concentrated in South America, North America, Europe, the annual sales of about tens of millions of U.S. dollars.

Li Peiliang, born in 87, does not consider age superiority. In his view, the nature of the consumer is also retail, is a very long chain of business model. This business model needs a lot of experience to accumulate, and many whenever and industry bosses have more advantages in this area, and more accurate judgment on many things.

"E-commerce to do down, do your supply chain, do your products, do your market, do your service, each level of the final performance can be a little to grow up." Li Peiliang admits that his dream is to have his own store, so that customers can queue up in their own store.

Li Peiliang introduced that the actual focalprice in foreign countries have opened some offline shop, but the main function is to experience, not sales.

As for the current situation of the cross-border electric business, Li Peiliang points out that one of the most fatal problems at present is to focus on logistics. He introduced that Focalprice will do two times a year customer satisfaction survey, to understand customers in the past six months or 12 months to focalprice satisfaction. Its survey found that the customer's biggest complaints are basically logistics: on the one hand, the delivery time is long, on the other hand, the aging instability.

According to Li Peiliang, the current focalprice mainly in the way of small packets shipped, 2-5 days to go abroad, but overseas customers are still willing to wait, which largely stems from the richness of product choices, as well as the attractiveness of the price. But the focalprice of the future needs to be solved is the logistics problem, and the overseas warehouse is the measure that it thinks is relatively effective.