Li Rubin Car Rental: With Lei to do the pressure of neighbors

The 37-Year-old Li Rubin started his second venture. Like 13 years ago, the founding of the education, he wanted to achieve himself again, to Yiu Jingbo, lei such a big guy. His most weighty title, the co-founder and chairman of the School of Education, now has a new title: the founder and CEO of the car rental. In the early days of entrepreneurship in the domestic Internet circle, the year near perplexed entrepreneur is the oldest. It's been 13 years since he started his education, and it's been 4 years since the education company landed on Nasdaq, and Li Rubin has been relegated to the second line for 6 years. Once the poor students have already been a huge million, into the elite of Chinese society. But he did not want to retire, to be a comfortable rich family Weng, but hope to try again. His latest project, car rental, "is a peer-to-peer car rental platform based on the mobile end, and has gained 5 million of dollars in venture capital." The office location of the car is a five-storey villa in the four rings of Beijing. Its appearance is not luxurious, and even slightly outdated, interior decoration is not resplendent, walking is a minimalist route, the station is also very crowded, quite a garage start-up "flavor. The first floor of the villa is the company front desk, like a cottage version of Apple (97.98, 0.48, 0.49%) retail outlets: The two employees facing the front door are busy in front of the imac computer, with a black couch on one side and a solid wooden table with two ipads and two iphones on the other. and several Android phones. According to Li Rubin, this table is the apple of the pack ", visitors can try the car rental mobile app." While denying it was fruit powder, he bought four or five of them, just Apple's set-top box, Apple TV. But the copycat is clearly not exquisite: The imac uses old money, and the material and texture of the table are far from the Apple stores. In fact, this kind of slightly laborious hard charge tall ", in the Li Rubin and the treasure rides the car to appear repeatedly, sometimes even lets the person be convulsed with laughter." For example, he asked all employees in the company to name each other in English, because the Chinese name was a bit old-fashioned. So Li Rubin called Leo, chief operating officer named Ellen, marketing director Richard, and so on. Only these names are too common, nearly Bai people have the same name, and sometimes have to change back to Chinese, can distinguish a B-butyl. Another example, the treasure driving car rental does not choose ordinary office buildings, but rented a set of villas as office space. Li Rubin's explanation is that many employees do not live in villas. So you can take the villa as a home, experience the feeling of living in the villa, the future to earn money, you can buy a set. "The most striking thing on the first floor is the hand-painted classic car frame with walls, a total of hundreds of, each about the size of a postcard, the fine and elegant brush lines." Li Rubin is a fan of 22 cars of all kinds, and these frames are specially bought as decorations. This day 2:30 P.M., Li Rubin came to the company on time to accept Sina technology interview. But unlike the fresh-tempered horse I imagined, Li Rubin today.is a Mazda 5, this MPV the price of less than 200,000 yuan; a casual dress, T-shirt neckline Two buttons are not tied, and publicity on the suit, Yushu the image of the jade is far from the picture. In the next 90 minutes, the legendary middle-aged man in the middle of the word, talk about entrepreneurship, talk about cars, chat brothers. He thought clearly, in his spirits, as if possessed by the 24-year-old Li Rubin Soul. Rent the car to the star time back 2008 years. Under the impetus of the board of Directors, Li Rubin, the CEO of the school education, was replaced by the venture partner Jinxin and became chairman, gradually fading out of line management. That year, Li Rubin 31 years old. At that time in the Internet circle, 30-year-old retirement "is a lot of entrepreneurs dream and pursuit." Li Rubin from now on the unemployed life. As a major shareholder, he sold 3 million shares on the eve of the IPO, and 10 million dollars, in addition to buying a villa in a Beijing neighborhood and buying 22 luxury cars. When it comes to cars, Li Rubin immediately enraptured. After expressing my opinion about a car, he said: "Maybe you don't feel too much about the car." If I had never seen a car, I would have gone to see what the brand was. All the cars, I basically have to understand, including small bread, I am very concerned about, very care. However, he does not deliberately pursue extravagant pleasures, but everything must be carefully calculated, regardless of whether the money at hand. Pay attention to practical, cost-oriented character not only affect his life, but also imperceptibly became one of his entrepreneurial creed. His best car is a Porsche Panamera Coupe, with a market price between 1 million and 3 million yuan. He once owned a Mercedes-Benz SLK convertible and later sold it because he felt impractical. To the people's surprise, Li Rubin favorite car is a domestic MPV, its price is less than 100,000 yuan: I particularly like the Great Wall v80,7 seat, the seat layout is 2+2+3. The problem with this kind of car is very few automatic block; If it is automatic block, you can play it open. "On one occasion, he heard that the Hummer is going to stop production, I think this car is like antique, sell one less one, hurriedly bought a H3, buy an antique." I thought it was cool and humid, but after a few weeks, I felt very poor in maneuverability and comfort, and I was very tired, like a tank. ”